Job Description
Eleven Six PR is a NYC-based travel, hospitality and lifestyle PR and social media agency. Clients include hotels, resorts, restaurants and global hospitality brands, in addition to tour operators, spas and wellness entities, travel services, non-profit organizations, chefs and entrepreneurs.
We are seeking an Account Executive to join our growing agency. The right candidate will have a passion for travel and lifestyle, a strong knowledge of the travel/lifestyle/food/wellness media landscape, excellent writing and communication skills, and experience executing successful media relations programs.
This role is ideal for a proactive, highly organized PR professional who is ready to take greater ownership of day-to-day account work while continuing to develop their media relationships, client relations and strategic PR skills. The Account Executive will work closely with senior account leads while helping oversee and support Account Coordinators and interns.
Qualifications:
- Bachelor’s degree preferred
- 1–3 years of public relations experience, preferably within travel, hospitality, lifestyle, food and/or wellness
- Strong media relations experience with demonstrated ability to proactively and reactively pitch and secure meaningful coverage
- Existing media contacts and ability to continually identify and build relationships with new journalists, editors and influencers
- Excellent writing and editing skills with strong attention to grammar, spelling and punctuation
- Strong knowledge of the travel, lifestyle, food and wellness media and influencer landscapes
- Social media and influencer relations experience
- Creative ideation, brainstorming and trendspotting skills
- Strong communication, organization and time-management skills with the ability to manage multiple priorities and deadlines
- Self-motivated, proactive and comfortable working in a fast-paced agency environment
- Professional and confident when communicating with clients, media, influencers and industry partners
- Experience with tools including Microsoft Office, GoogleDrive, Canva, PodPitch, AI platforms, Cision, Muck Rack, PR Newswire and related PR/social media platforms
Duties & Responsibilities:
- Support the day-to-day organization and execution of assigned client accounts
- Execute proactive and reactive media relations, including developing story angles, drafting pitches, pitching media and following up on opportunities
- Monitor daily media lead requests and identify relevant opportunities for clients
- Liaise directly with journalists, editors and influencers on behalf of clients
- Draft and edit press materials including pitches, media alerts, press releases, bios, fact sheets, backgrounders and media appointments
- Support ongoing brainstorming and trendspotting to identify timely and creative opportunities for clients
- Assist with the planning and fulfillment of press trips, desksides, media appointments and other media experiences
- Participate in client meetings and conference calls, including preparation, contribution, note-taking and follow-up
- Maintain regular day-to-day client communication via email and phone under the direction of senior account leads
- Support influencer relations and digital initiatives as needed
- Research and identify relevant industry awards and assist with award submissions
- Support client events, industry events and media-facing activations
- Contribute to new business efforts including research, brainstorming, creative ideation and proposal development
- Stay current on relevant magazines, newspapers, digital publications, newsletters, blogs, television, social media and broader cultural/media trends
- Oversee and provide direction to Account Coordinators and interns on assigned account tasks
- Review junior team work as appropriate and help ensure assignments and deadlines are completed accurately
- Attend client and industry events; actively build relationships with media and industry contacts
- Travel domestically and internationally as required for client work, including occasional overnight and weekend travel
- Be available for occasional work outside of standard business hours based on client and agency needs
Salary/benefits:
Benefits Eleven Six PR offers competitive compensation, benefits, business development incentives and opportunities for team bonding as well as professional development. New business incentives, 25 paid holidays (including July 4th week reduced work week, end-of-year holiday week off, and your birthday off), matching retirement contributions and more, are part of the Eleven Six experience.
No phone calls or LinkedIn messages.
We are an equal opportunity employer and consider all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.
Salary: $55,000 - $65,000 (plus overtime)