Job Description
The Account Manager is responsible for managing and nurturing client relationships while ensuring the delivery of high-quality service and effective solutions. This role combines strategic thinking, project management, and client servicing, with a strong understanding of digital advertising and paid media campaigns. Strong creativity, communication, and the ability to deliver impactful results for clients are key to the role.
Key Responsibilities:
Client Relationship Management
- Serve as the primary point of contact for clients, ensuring consistent communication and overall satisfaction.
- Build and maintain strong, long-lasting client relationships by developing a deep understanding of their business needs, goals, and challenges.
- Proactively engage with clients to anticipate their needs and provide strategic guidance.
Influencer & Talent Campaign Management
- Lead the end-to-end execution of influencer campaigns, including talent identification, briefing, contracting, content review, and performance wrap-ups.
- Coordinate with talent managers, agents, and creators to ensure smooth collaboration and on-brand content delivery.
- Manage campaign timelines, budgets, and stakeholder alignment across internal teams and external partners.
- Stay current on influencer trends, platform dynamics (TikTok, Instagram, YouTube), and emerging talent.
Project & Campaign Management
- Oversee the execution of projects and campaigns, ensuring timely delivery and adherence to budgets.
- Coordinate with internal teams and external stakeholders to ensure seamless operations and successful outcomes.
Social Media, Digital Ads, Paid Media Campaigns & Content Strategy
- Develop and support social media, digital advertising, and paid media strategies and content plans tailored to each client's objectives, target audience, and campaign goals.
- Collaborate with creative and strategy teams to ensure content and digital campaigns are culturally relevant, on-brief, optimized for each platform, and aligned with client objectives.
- Support the planning, execution, and optimization of paid media campaigns, working with internal teams and media partners to monitor performance and identify opportunities for improvement.
- Oversee content calendars, campaign deliverables, and approval workflows, keeping clients informed and ensuring content and campaigns stay on schedule.
Business Development Support
- Work closely with internal teams to identify new business opportunities and support pitching efforts.
- Contribute to crafting tailored approaches that resonate with potential clients, leveraging insights across account management and creative disciplines.
Performance Monitoring & Reporting
- Track the effectiveness of campaigns and initiatives, using data to inform decisions and refine approaches.
- Prepare clear, insightful reports and presentations that communicate results and demonstrate value to clients.
Qualifications:
- 3+ years of account management experience at a digital, influencer, or social media agency.
- Hands-on experience managing influencer campaigns from talent identification through reporting.
- Hands-on experience with digital advertising and paid media campaigns.
- Strong familiarity with social platforms, especially TikTok, Instagram, and YouTube.
- Excellent client communication, presentation, and relationship management skills.
- Highly organized, with the ability to manage multiple campaigns simultaneously in a fast-paced environment.
- A genuine interest in K-pop, Korean entertainment, or Gen-Z culture is a strong plus.
- Experience with influencer platforms (e.g., AspireIQ, Grin, Creator.co) and social analytics tools (e.g., Sprout Social, Meltwater) is a plus.