Job Description
Location: Century City, Los Angeles, US (4 days on site, Friday remote)
About This Role
The UGC Account Manager is responsible for designing and executing strategies to grow BIGO LIVE’s UGC (User-Generated Content) ecosystem in the North America market. This role focuses on cultivating a vibrant community of creators, enhancing content quality and diversity, and driving user engagement and retention. The ideal candidate is proactive, creative, and analytical, with a strong passion for social media trends and community building.
Responsibilities
Creator Recruitment and Community Building
- Identify, recruit, and onboard potential UGC creators/ambassadors from in-app and other social media platforms.
- Cultivate strong relationships with UGC creators and ambassadors to ensure engagement and support, while delivering against KPIs including agency growth, revenue increases, and expansion of active broadcasters per agency.
- Foster a positive and inclusive community environment that motivates creators to actively participate.
Content Growth & Campaign Success
- Educate creators on best practices for producing engaging UGC content.
- Provide feedback and support to help creators optimize their content for visibility, interaction, and community engagement.
- Manage and track creator-driven UGC campaigns, ensuring goals (content output, engagement, participation) are met.
- Organize workshops, webinars, or training sessions to improve content quality and creativity.
Project Reporting and Analysis
- Collect, analyze, and report on key UGC metrics (content output, active creators, engagement rate, retention).
- Provide regular reports to stakeholders, highlighting trends, challenges, and growth opportunities.
- Use data insights to refine UGC strategies and improve future campaigns.
- Collaborate closely with Agency Management, Data, and Content Management teams to optimize UGC-related processes and initiatives.
Process Improvement & Innovation
- Identify operational bottlenecks and develop scalable solutions.
- Experiment with new engagement formats, incentives, and programs to expand creator participation and improve content diversity.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- At least 2 years of experience in UGC operations, content creator management, social media, influencer marketing, or community building.
- Strong understanding of UGC platforms, creator trends, and social media ecosystems.
- Excellent communication and interpersonal skills.
- Analytical mindset with the ability to interpret data and turn insights into strategies.
- Goal-oriented, with a proven track record of driving content and community growth.
Benefits:
- Competitive pay package that includes a base salary and performance-related bonus.
- Generous paid time off starting at 4 weeks + 10 sick days and 9 Holidays per year.
- Free medical, dental, and vision insurance
- 401k
- Monthly stipends of meal, gym, parking and data.