Job Description
Role Overview
This role serves as the core lead to drive local brand positioning and market expansion for the Glimboo (Limbo) brand across the US.
Your core mission is to translate brand narratives, product philosophies and artist ecosystem into messaging that resonates with young US consumers. You will leverage music, youth culture and local industry resources to build widespread brand awareness nationwide.
Key Responsibilities
1. Brand Storytelling & Marketing Communications
- Own Glimboo’s US brand positioning and localized communication strategy.
- Reframe brand stories, product value propositions and artist ecosystem into relatable content for young American audiences.
- Build and continuously elevate brand recognition across the US market.
2. Music & Cultural Resource Integration
- Source and collaborate with local US musicians, artists and youth cultural partners.
- Lead music talent collaborations, brand co-branding campaigns and large-scale marketing activations.
- Utilize music and youth culture as core channels for brand outreach and audience engagement.
3. Brand Representative & External Spokesperson
- Act as the official brand representative for media interviews, industry events and all public-facing brand initiatives.
- Comfortable with on-camera appearances and public speaking.
- Deliver compelling, clear brand storytelling to media, partners and target audiences to communicate product and brand value.
Required Professional Experience
- Proven experience as Marketing Manager or equivalent senior marketing role
- End-to-end brand marketing track record
- Experience within consumer goods or entertainment industries
- Hands-on experience partnering with artists, musicians or content creators
- Experience planning and executing brand marketing campaigns & events
Preferred Qualifications
- Established existing connections within the music industry
- Direct artist talent network
- Creator / KOL influencer resources
- Familiarity with designer toy industry
- Knowledge of pop IP brand business models (e.g., Pop Mart)
- Rich experience in offline & online brand activations
Core Personal Traits
- Strong Brand Alignment
Genuine passion and alignment with artist ecosystems, IP culture, collectible youth consumption and Gen Z culture. Identify with the brand core value: empowering outstanding artists to achieve greater success.
- Exceptional Communication & Presentation Skills
Confident in public brand storytelling, media interviews, event hosting, and relationship building with external partners.
- Target Audience Insight
Ability to decode demands of young US consumers, music subcultures, streetwear trends and social media algorithm & content trends.