Job Description
Location: Los Angeles, CA / Greater LA Area
Work Type: Project-Based / Contract
Compensation: $1,500–$3,500 per project, depending on project scope, complexity, shoot requirements, and deliverables
Company: Wishare Media Group
Application Requirement
****A link to your commercial advertising reel, portfolio, or relevant ad campaign work is mandatory. Applications without a link to previously directed commercial/ad content will not be reviewed.******
About the Role
Wishare Media Group is looking for a Commercial Advertising Director with strong experience directing product-focused advertising videos for digital marketing, paid social, and DTC brands.
***This is not a film director role and not a general videographer role. We are looking for someone who understands how to turn product selling points into clear, persuasive, visually strong advertising content.***
Our projects typically involve premium DTC and consumer product categories, including e-mobility, e-bikes, consumer electronics, smart home products, home appliances, fitness equipment, lifestyle products, and other hard goods.
The ideal candidate can lead the full commercial creative process across four key stages:
- Analyze the product, audience, and selling points
- Develop the advertising script, creative direction, and storyboard
- Direct the on-site shoot
- Follow up with post-production to ensure the final video aligns with the commercial objective
This role requires someone who understands both visual storytelling and advertising performance. The final work needs to look polished, but more importantly, it needs to communicate product value, support conversions, and fit digital advertising platforms such as TikTok, Meta, YouTube, Amazon, and brand websites.
Key Responsibilities
1. Product & Selling Point Analysis
- Review product information, brand positioning, campaign goals, and target audience.
- Identify the product’s key selling points, competitive advantages, use cases, and emotional hooks.
- Translate technical or functional product features into clear, consumer-facing creative angles.
- Understand how to position high-ticket or high-tech products for the North American market.
2. Script, Storyboard & Creative Direction
- Develop advertising concepts based on product benefits, audience pain points, and campaign objectives.
- Create or support the creation of commercial scripts, shot lists, storyboards, visual references, and creative direction.
- Build clear narratives that show why the product matters, how it works, and why consumers should care.
- Structure videos with strong hooks, persuasive middle sections, and clear product/value demonstration.
3. On-Site Commercial Shoot Direction
- Direct product-focused commercial shoots in the Los Angeles area.
- Lead lifestyle, product demo, action, studio, indoor, or outdoor scenes depending on the project.
- Direct talent, camera movement, product interaction, lighting, pacing, and visual composition.
- Ensure the shoot captures all required product details, selling points, hero shots, close-ups, usage scenes, and platform-specific content needs.
- Communicate clearly with production crew, clients, internal creative team, and marketing team during the shoot.
4. Post-Production Follow-Up
- Work closely with editors, motion designers, and internal teams during post-production.
- Review cuts and provide clear feedback on story flow, product clarity, pacing, visual quality, sound, text overlays, color, and commercial impact.
- Make sure the final video matches the approved concept, script, storyboard, and advertising goal.
- Support creative iterations for different platforms, ad variations, hooks, lengths, and formats.
Project Types
Projects may include:
- Product commercial videos
- DTC brand advertising videos
- Paid social ads
- Product launch videos
- Product demo videos
- Lifestyle product videos
- YouTube / Meta / TikTok ad creatives
- Amazon or e-commerce product videos
- High-production digital commercials
- Short-form conversion-focused video ads
Qualifications Strict Requirements
- Must be based in the Los Angeles / Greater LA area and available for in-person shoots.
- Must provide a link to previously directed commercial advertising videos.
- 3+ years of experience directing product commercials, advertising videos, branded content, or DTC performance creatives.
- Strong understanding of advertising, product positioning, consumer psychology, and digital-first video content.
- Experience turning product selling points into scripts, shot lists, storyboards, and commercial narratives.
- Ability to direct on-site shoots and communicate clearly with talent, crew, editors, and internal teams.
- Strong portfolio in at least one of the following categories:
- Consumer electronics
- E-bikes / mobility products
- Fitness equipment
- Smart home products
- Home appliances
- Automotive or hard goods
- DTC lifestyle products
- Product-focused paid ads
Technical & Creative Skills
- Strong understanding of camera direction, framing, lighting, product detail shots, motion, pacing, and scene structure.
- Ability to direct both product-focused scenes and lifestyle/action scenes.
- Knowledge of digital ad formats for TikTok, Meta, YouTube, Amazon, and website landing pages.
- Familiarity with post-production workflow, including editing, sound design, color, motion graphics, and versioning.
- Proficiency or working knowledge of tools such as Adobe Premiere Pro, After Effects, DaVinci Resolve, Frame.io, Google Drive, and project management tools is preferred.
Who We Are Looking For
We are looking for a director with a true advertising mindset.
You are not just trying to make a beautiful video. You understand that a commercial must sell the product, communicate value quickly, and hold the viewer’s attention.
You are a strong fit if you can:
- Break down a product and identify what makes it commercially appealing.
- Build a script or storyboard around the product’s strongest selling points.
- Direct a shoot with clear intention instead of simply capturing random footage.
- Think about hooks, retention, product clarity, conversion, and platform fit.
- Work with editors after the shoot to make sure the final cut is effective.
- Balance brand aesthetics with performance-driven creative thinking.
Compensation
This is a project-based contract role.
Typical project compensation ranges from $1,500 to $3,500 per project, depending on:
- Project complexity
- Shoot length
- Pre-production scope
- Number of deliverables
- Location requirements
- Post-production involvement
- Timeline and turnaround needs
Final compensation will be confirmed before each project begins.
How to Apply
Please submit:
- A link to your commercial advertising reel or portfolio
- Examples of product commercials, paid ads, DTC videos, or branded advertising work you have directed
- Your location in the Los Angeles area
- Your typical project rate or day rate
- Your availability for upcoming in-person shoots
Applications without a commercial reel, portfolio link, or relevant ad examples will not be reviewed.
Pay: $1,500.00 - $3,500.00 per week
Application Question(s):
- Which platforms have you created or directed ad content for?
- Please provide a link to your commercial advertising reel, portfolio, or previously directed ad work, application without portfolio link will not be reviewed.
- Are you currently based in the Los Angeles / Greater LA area and available for in-person shoots?
- Have you directed product-focused commercial videos, paid social ads, DTC brand videos, or digital advertising content before?
Education:
- Bachelor's (Required)
Work Location: Hybrid remote in El Monte, CA