Deputy Social Manager , Wellness (12 Month FTC)

The Role

This is an exciting opportunity to work across Hearst’s leading wellness brands: Women’s Health, Men’s Health and Runner’s World. As part of the Social Community within the Audience Development team, the Deputy Social Manager (12 Month FTC) will support the delivery of a multi-platform social strategy that drives traffic, grows audiences, increases engagement and supports commercial objectives.

Working closely with the Social Manager, Wellness, this role will collaborate with editorial, commercial and audience teams to create and optimise high-performing social content across all major platforms.

Main Duties

• Support the creation, publishing and optimisation of social content across Women’s Health, Men’s Health and Runner’s World. Identifying key trends and reactive opportunities to maximise reach and engagement. 

• Work collaboratively with brand teams across print, digital and video to plan and execute social strategies around key editorial moments, including podcast episodes, cover launches and campaigns. 

• Create engaging, social-first short form video within our existing franchises and maximising opportunities for original content. 

• Monitor daily performance and use analytics tools to inform content decisions and improve results. Delivering content that drives revenue through Meta Monetisation and achieving traffic targets. 

• Work closely with E-Commerce and Content Partnerships teams to maximise the reach and performance of affiliate and monetisable content 

• Stay on top of platform trends, tools and best practices to ensure content remains innovative and competitive 

• Ensure all social output aligns with brand tone, editorial standards and audience expectations 

• Support membership growth through targeted social campaigns, including events and lead generation initiatives.

What We Are Looking For

• Proven experience managing and publishing content across major social platforms (including Instagram, TikTok, Facebook and others)
• A results-driven approach, with experience delivering content that supports Meta monetisation and achieves traffic KPIs
• Strong understanding of social-first storytelling, particularly in video formats
• Excellent copywriting skills, with the ability to write engaging, accurate and on-brand social captions
• Strong analytical mindset, with confidence using insights and reporting tools to inform decisions
• Creative thinker with a proactive approach and a strong eye for trends
• Ability to manage multiple brands and adapt tone of voice accordingly
• Collaborative and organised, with experience working cross-functionally with editorial and commercial teams.

Benefits… 

(Your benefits at Hearst UK are more than just extras—they are tools to help you thrive in every part of life. 

Hearst Exclusives - Only for You! 

• Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes, you could be trying the next big thing in beauty, food & drink. 
• Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!  

Inclusion, Health & Wellbeing: Feel Your Best 

• Stay healthy with Specsavers eye care, a company-funded Health Cash Plan, and access to mental health support. 
• Get active and stress-free with discounted gym memberships and the Cycle to Work scheme. 
• Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it. 
• Take time to give back with a Charity Day and access wellbeing resources whenever you need them. 
• Join one of our Hearst ERG Groups. 

Financial Wellness - Boost Your Budget 

• Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting. 
• Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions, and Home Tech benefits to spread costs. 
• Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app 

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.