Digital Marketing Specialist

Company Description

Icon Live is a growing organization based in Los Angeles, CA, focused on delivering innovative, high-quality services in a fast-paced and collaborative environment. The company values integrity, accountability, and clear financial reporting to support informed business decisions. Team members are encouraged to share ideas, collaborate cross-functionally, and contribute to a culture of continuous improvement. Icon Live offers opportunities for professional growth, exposure to a variety of business operations, and the chance to help shape scalable financial processes. The workplace emphasizes inclusivity, respect, and a commitment to strong operational and financial discipline.

Role Description

ICON LIVE is seeking a Digital Marketing Specialist who is comfortable getting into the weeds of a campaign while also helping move the pieces between our internal marketing team and our digital agency partners. This role serves as the day-to-day connective tissue for our digital marketing efforts — translating strategy into clear briefs, keeping agencies accountable to timelines and performance, and making sure campaigns launch on time, on budget, and on message. This is a great opportunity for someone who understands digital marketing well enough to spot problems and ask sharp questions, but who enjoys coordination and cross-team orchestration as much as hands-on execution.

Responsibilities

•  Serve as the day-to-day point of contact between the internal marketing team and our digital agency partners.
• Translate campaign goals into clear briefs, timelines, and success metrics for agency partners.
• Own the relationship with paid media, SEO, and creative agencies, tracking deliverables and holding partners accountable to deadlines and KPIs.
• Get into the details when needed: reviewing ad copy, checking campaign setup, auditing landing pages, and troubleshooting tracking or tagging issues alongside agency teams.
• Pull together performance reporting across channels (paid search, paid social, SEO, email) into clear summaries for internal stakeholders and leadership.
• Maintain the marketing calendar and campaign trackers, keeping multiple workstreams moving across internal teams and external partners.
• Review agency deliverables for brand consistency and accuracy before launch.
• Loop in sales, creative, and other internal teams as needed so agency work stays aligned with broader business priorities.
• Plan and execute email marketing campaigns, including segmentation, scheduling, and calendar coordination across promotions and lifecycle sends.
• Build, proof, and QA email content and templates; manage list hygiene, deliverability, and compliance with CAN-SPAM/opt-in requirements.
• Track and report on email performance (open rate, click rate, conversions) and use results to refine targeting and messaging.

Qualifications and Skills

• Bachelor’s degree in marketing, communications, or a related field.
• Live entertainment experience preferred.
• 2–4 years of experience in digital marketing, in-house or agency-side.
• Working knowledge of core digital channels: paid search, paid social, SEO, programmatic, and email marketing.
• Hands-on experience with email service providers (e.g., Klaviyo, HIVE, Mailchimp, HubSpot, or similar), including automation/flow setup.
• Comfort reading campaign performance data in platforms like Google Ads, Meta Ads Manager, and Google Analytics (GA4).
• Experience managing timelines, briefs, and deliverables across multiple stakeholders or vendors.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Strong analytical skills and the ability to interpret data and make actionable recommendations.
• A confident, proactive self-starter who flags issues early and can prioritize across multiple projects at once.

ICON LIVE’s mission is to create unforgettable live experiences that bring people together, inspire audiences, and deliver lasting value for our artists, partners, clients, and

communities.

We are committed to shaping the future of live entertainment by connecting audiences with extraordinary experiences and creating opportunities for artists, partners, and communities to thrive.

Salary Range: $75,000 - $85,000 (based on experience)