About the job
Overview
Spirit Music is seeking a proactive and creative Digital Marketing Strategist, to lead and elevate digital strategy initiatives for our song catalog and songwriter roster. This role blends hands on marketing execution with forward looking strategy to take our existing foundation to the next level across catalog, frontline priorities, and brand campaigns.
The ideal candidate is resourceful, organized music marketer with 3 to 5 years of experience, who can both build the plan and run the plays day to day. You think like a strategist, execute like a doer and know how to support a broader marketing machine including creative sync, digital partnerships, creative/A&R and other core areas of the music business.
Responsibilities
Marketing Strategy and Planning
- Own digital marketing strategy for priority publishing works and recording catalog, frontline releases, and songwriter initiatives, turning business goals into clear, actionable campaign plans.
- Partner with internal stakeholders across Sync, A &R, and Digital Licensing to align marketing priorities and ensure campaigns support each lane of the business.
Identify opportunities to amplify wins across catalog, new releases, and partnerships, and package them into repeatable marketing programs.
Digital Marketing & Content
- Manage a cohesive content calendar spanning company brands, social channels, website, email and playlist touchpoints.
- Write, edit, and publish engaging social media, website, and blog content that tells the story our catalog, writers and key moments.
- Oversee ongoing website maintenance, ensuring SEO-optimized content ensuring key cuts, and priority campaigns are surfaced effectively.
- Create and update roster sheets, one sheets and link assets that support creative, sync and business development needs.
Support targeted email marketing campaigns to elevate catalog awareness and provide marketing support to internal teams.
Team Catalog Support
- Partner closely with Sync and Digital teams to support pitches and campaigns through digital storytelling, sizzle content, and campaign recaps.
- Develop catalog first initiatives and playlists that highlight key songs, moments, and themes across the roster.
Share performance highlights, marketing wins, and new opportunities with Sync, A and R, and Digital Licensing to keep the entire team informed and aligned.
Tracking & Insights
- Monitor music charts, playlist traction, and campaign performance to surface insights and new opportunities.
- Provide regular internal reports that translate data into clear recommendations for what to double down on and what to refine.
Identify new platform features, digital tools, and best practices, and test them thoughtfully across campaigns.
Qualifications
Requirements
- 3-5 years of experience in music marketing, digital strategy, or closely related roles at record label, music publisher, artist management company, or comparable music industry organization
- Direct experience supporting catalog and or artist or songwriter marketing campaigns with examples of ideas you have owned and executed.
- Strong proficiency in Excel and comfort working with performance reports, campaign data and chart or playlist metrics.
- Solid understanding of social media marketing, SEO, and email marketing tools.
- Excellent writing, organizational, and communication skills with an eye for brand voice and visual presentation.
- Self-motivated team player who thrives in a collaborative, fast-moving environment and can manage multiple priorities with minimal hand holding.
Tools
- Canva - Required
- Adobe Creative Suite, including Illustrator, Photoshop, Premiere Pro or similar video editing experience - Required
- Mailchimp, ExactTarget, Constant Contact, CRM or or other comparable email marketing platform - Required
- DISCO or similar asset management and link sharing tools
- WordPress or similar CMS and basic SEO or web analytics familiarity
Requirements added by the job poster
• 3+ years of Musicians experience
• 3+ years of experience in Marketing