Head of Content

ABOUT MLTT

Major League Table Tennis (MLTT) is building the first modern, team-based professional table tennis league in the United States. Broadcasting nationally on CBS Sports Network with a growing global digital audience, MLTT is reintroducing one of the world's most popular sports to a new generation of American fans through culture, storytelling, and live event experiences.

THE ROLE

We are looking for a Head of Content to own MLTT's content strategy, narrative, and audience growth across all digital platforms.

This is not a content management role. It is a growth and brand-building role.

The right person will define what MLTT stands for in culture, shape how our athletes and stories are told, and directly impact business outcomes: ticket sales, TableTennis.TV subscriptions, and SPINDEX participation.

This role requires a deep understanding of how to win attention in a crowded media landscape and convert that attention into lasting fandom and measurable business outcomes.

This person is a builder. They create direction, not just follow it. They operate at both a strategic and executional level, while scaling output through a team and partners. They thrive with limited resources and build creatively rather than waiting for infrastructure to be handed to them.

KEY RESPONSIBILITIES

Content Strategy & Narrative

• Define weekly and seasonal content narratives across MLTT, TableTennis.TV, and SPINDEX
• Establish clear content pillars and ensure consistency across platforms
• Identify and elevate the storylines that drive fandom: players, rivalries, identity, and moments
• Translate strategy into clear, executable direction for the team

Short-Form & Social Growth

• Own strategy across Instagram, TikTok, YouTube, and emerging platforms
• Develop repeatable formats that compound over time
• Balance highlights, storytelling, and cultural content intentionally
• Understand and leverage platform algorithms and the attention economy to maximize reach
• Ensure content converts attention into meaningful audience growth and fan behavior

Video & Production Leadership

• Guide short-form video output across highlights, player content, and behind-the-scenes
• Raise the quality bar across all content formats
• Partner with internal and external production teams to scale output efficiently
• Ensure content is optimized for platform behavior and audience consumption

Team Leadership & Execution

• Manage a Social & Community Manager and external partners
• Delegate effectively and scale output through team and agency resources
• Balance hands-on involvement with leadership and oversight
• Ensure clear ownership, timelines, and accountability across all workstreams

Growth & Performance Accountability

• Own audience growth and content performance across all platforms
• Establish and maintain clear KPIs tied to ticket sales, TableTennis.TV subscriptions, and SPINDEX participation
• Drive measurable improvement in follower growth, engagement rates, and conversion from content to action
• Drive top-of-funnel audience expansion while improving conversion from attention to action

Operating Discipline & Reporting

• Establish and maintain a weekly content performance report
• Translate performance data into clear insights, decisions, and adjustments
• Define and track performance across the full funnel: awareness to engagement to conversion
• Provide concise, outcome-driven updates to leadership

WHAT SUCCESS LOOKS LIKE

• Clear weekly narrative direction the team executes against
• Repeatable content formats that scale without constant reinvention
• Measurable growth in audience, engagement, and conversion
• Content contributing directly to ticket sales, subscriptions, and participation
• Elevated brand perception: premium, modern, culturally relevant
• Strong operating rhythm with clear reporting and continuous improvement
• Reduced executive involvement in day-to-day content decisions

FIRST 90 DAYS

• Conduct a full audit of content performance, formats, and audience behavior
• Define core content pillars and repeatable formats
• Establish weekly reporting and KPI tracking
• Deliver a clear content roadmap tied to ticket sales, TTTV, and SPINDEX growth
• Identify immediate opportunities to improve engagement, reach, and conversion

IDEAL CANDIDATE PROFILE

• 5 to 8+ years in content, social, or digital media
• Proven track record of growing a content or social brand with measurable results
• Can clearly articulate how their work drove audience growth, engagement, and conversion or revenue impact
• Strong storytelling instincts and deep understanding of audience behavior
• Experience leading teams or cross-functional contributors
• Comfortable operating in fast-paced, lean, live event environments with limited resources
• Deep fluency in Instagram, TikTok, YouTube, and platform dynamics

Bonus Experience

• Sports media, league, or team environment
• On-site live event content production
• Working with athletes, creators, or influencers
• Experience building scalable content systems

LOCATION & COMPENSATION

Flexible/hybrid with required travel to MLTT events throughout the season (approximately 8 to 10 weekends per year).