Job Description
Manager, Digital Experience- Interactive Applications
The Digital Experience Manager owns the end-to-end fan experience across NASCAR’s digital platforms, including track websites and the NASCAR Tracks App. These platforms are critical touchpoints in the fan journey, educating fans on race-day experiences while driving ticket purchases and engagement. This role sits at the intersection of digital experience, personalization, conversion optimization, and vendor management, ensuring every fan touchpoint is intuitive, engaging, and aligned with business goals.
Duties include but are not limited to:
- Own the strategy, execution, maintenance, and optimization of NASCAR’s track websites and NASCAR Tracks App.
- Lead personalization and testing initiatives using Adobe Target or comparable platforms to improve fan engagement, ticket sales, and revenue performance.
- Drive fan journey optimization through analysis of user behavior, site and app performance, conversion funnels, and engagement metrics.
- Partner with Data Strategy, Marketing, Analytics, Ticket Operations, and track stakeholders to identify and implement experience improvements.
- Monitor KPIs related to engagement, conversion, personalization performance, and revenue impact, delivering actionable insights and recommendations.
- Manage relationships with external digital vendors, including platform providers, personalization partners, and fan experience technology vendors.
- Collaborate with internal stakeholders to optimize the fan journey from NASCAR digital platforms through the Ticketmaster purchase process.
- Define and maintain experience standards, testing protocols, documentation, and governance across digital properties.
- Ensure digital experiences align with NASCAR brand standards and accessibility guidelines (WCAG).
- Identify, prioritize, and implement new tools, features, and enhancements that improve the fan experience and drive business outcomes.
- Manage one or more direct reports, providing coaching, prioritization, and performance oversight.
- Travel: Approximately 10%, including select weekends and events.
Required Skills / Experience:
- Bachelor’s degree from a four-year college or university.
- Minimum of five (5) years of experience in digital experience, personalization, optimization, product strategy, ecommerce, or related disciplines.
- Experience in sports, entertainment, live events, ticketing, or other consumer-facing industries preferred.
- Strong written and verbal communication skills, with the ability to build trust, provide updates, and communicate effectively with internal and external stakeholders.
- Experience developing strategic briefs, optimization hypotheses, testing plans, and cross-functional documentation.
- Strong analytical and quantitative skills, with the ability to interpret engagement metrics, conversion rates, funnel performance, and revenue impact.
- Ability to apply statistical thinking to A/B testing, audience segmentation, and personalization initiatives.
- Experience evaluating optimization and personalization results, translating insights into actionable business recommendations.
- Ability to solve complex problems across marketing, analytics, customer experience, and digital platform workstreams.
- Ability to manage multiple priorities and operate effectively in a fast-paced, event-driven environment.
- Experience managing external vendors, including contracts, statements of work, and performance expectations.
- Working knowledge of accessibility standards (WCAG).
- Proficient with Microsoft Office Suite, Adobe Creative Cloud, and WordPress or a comparable CMS.
- Familiarity with Adobe Target or comparable personalization and testing platforms, Adobe Analytics, Adobe Journey Optimizer, Jira/Confluence, app CMS platforms, conversion optimization tools, and basic HTML/CSS.
- People management experience preferred.
- Self-motivated, proactive, and passionate about sports, fan engagement, and digital experiences.
*Location can either be Daytona Beach, FL, or Charlotte, NC