Job Description
The Job: Paid Ads Specialist
Location: Los Angeles, CA
Time: Full-Time, In-Person
Salary: $30/hourly
Please email marie@laughfactory.com when applying!
What We Are Looking For: The Laugh Factory is seeking an analytical, results-driven, creative Paid Ads Specialist to help grow audiences for the comedy club and drive ticket sales for live comedy events.
The Paid Media Specialist will create and optimize campaigns across Google, Meta, Eventbrite, email newsletters, CRM systems, and SMS marketing platforms while developing audience growth, customer retention, and grassroots outreach strategies.
What You’ll Be Doing
Responsibilities include creating and optimizing daily paid ads through Google, Meta, TikTok, etc. This role is highly focused on creating paid ads, analyzing data, driving ticket sales, and ensuring campaigns consistently meet attendance and revenue goals.
Key responsibilities include:
- Creating paid media campaigns across Meta, Google, Eventbrite, and additional digital platforms daily to promote multiple comedy shows daily.
- Monitor ticket sales daily and adjust advertising strategy, audience targeting, budgets, and creative in real time to ensure shows reach ticket sales benchmarks and attendance thresholds.
- Develop and implement SMS/text marketing campaigns to drive conversions, repeat attendance, and customer engagement.
- Conduct regular A/B testing on ad creatives, copy, landing pages, audiences, and promotional strategies to improve performance and maximize ROI.
- Analyze campaign performance, customer acquisition data, and audience behavior to identify actionable insights and optimize marketing effectiveness.
- Coordinate with representatives across Google, Meta, Eventbrite, and other marketing platforms, along with continuously researching trends to stay informed on evolving best practices and identify opportunities for growth.
- Collaborate cross-functionally with social media, design, and production teams to execute marketing campaigns across all channels.
Candidates should be excited by the fast-paced energy of live events and passionate about helping grow comedy audiences and event communities. Experience in performance marketing, live events, entertainment, or experiential marketing is preferred. Entrepreneurial or side-project experience is a plus.
Qualifications
- MUST HAVE 1-2 years experience in Meta Ads, Google Ads, etc.
- Strong analytical and communication skills.
- Ability-driven, data-driven results.
- Must be work-authorized in the US.
- Previous marketing agency experience highly encouraged.
- Familiarity with digital advertising platforms, CRM systems, email and SMS marketing, and social analytics, including but not limited to Google, Meta, Eventbrite, MailChimp, Canva, and more.
- Ability to think creatively, be a self-starter, be flexible, and execute quickly in a live-events environment.
- To apply, please send your resume and a brief cover letter, and if you have one, a marketing portfolio to marie@laughfactory.com. In your cover letter, please tell us about your favorite comedians and/or experiences with live comedy.