Job Description
Who We Are
Zuffa Boxing is a joint venture between TKO Group Holdings, Inc. (“TKO”) (NYSE: TKO) and Sela, the entertainment conglomerate. TKO serves as managing partner, providing day-to-day operational expertise, management, and oversight of the promotion, with executive leadership anchored by UFC President and CEO Dana White and WWE President and TKO Board Member Nick Khan. The promotion aims to reimagine the sport of boxing by evolving the current model to restore the sport’s rightful place in the forefront of the global sports ecosystem. For more information, follow @Zuffa_Boxing on X; and @ZuffaBoxing on Snapchat, Instagram, Threads, and TikTok. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
The Role And What You’ll Do Zuffa Boxing is seeking a creative and strategic Social Media Coordinator to manage day-to-day posting, craft compelling content, and drive key brand initiatives across our social platforms. This role is ideal for someone who understands what drives engagement, and can deliver content that performs on each social media platforms. You’ll collaborate closely with the broader social and digital teams to execute campaigns that support ticket sales, tune-in awareness, event coverage, and more.
The Role And What You’ll Do Zuffa Boxing is seeking a creative and strategic Social Media Coordinator to manage day-to-day posting, craft compelling content, and drive key brand initiatives across our social platforms. This role is ideal for someone who understands what drives engagement, and can deliver content that performs on each social media platforms. You’ll collaborate closely with the broader social and digital teams to execute campaigns that support ticket sales, tune-in awareness, event coverage, and more.
- Execute and manage the content publishing calendar across all Zuffa Boxing social platforms.
- Collaborate with the social media team to plan and publish posts that support initiatives like ticket sales, tune-in promotion, athlete storytelling, and event highlights.
- Write compelling copy and make real-time adjustments to the content schedule to ensure premium quality account management.
- Monitor and identify key social media trends, platform changes, and audience behaviors.
- Generate analytics reports, evaluate performance, and adjust strategies to meet evolving goals.
- Deliver post event reports evaluating KPIs and measuring against other sports and pop culture events
- Maintain a high standard of social media best practices, ensuring content is optimized for each platform.
- Identify and recommend influencer partnership opportunities to support promotional campaigns.
- Maintain strict confidentiality with proprietary or sensitive information.
- Work flexible hours, including event days, evenings, weekends, and holidays.
- Travel to events to support on-site coverage and live posting.
- Perform other duties as assigned.
- 2–5 years of relevant experience in social media, preferably in sports, entertainment, or live event environments.
- Knowledge of boxing is a plus, but not required.
- Deep understanding of social media platforms, including Instagram, TikTok, X (Twitter), Facebook, Snapchat, and emerging channels.
- Skilled in identifying social trends and leveraging analytics to adjust strategies and improve performance.
- Excellent written and verbal communication skills, with the ability to collaborate effectively across teams.
- Strong interpersonal skills and sound judgment.
- Highly organized, capable of managing multiple projects in a fast-paced environment.
- Ability to adapt quickly and prioritize in response to changing priorities or real-time needs.
- Familiarity with social media analytics tools (e.g., Emplifi, native platform insights) is a plus.
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