Job Description
Bandero Premium Tequila
West Los Angeles, CA | Full-Time | In-Office
Salary: $90-100k+ | Health, Dental & Vision Benefits
Bandero Premium Tequila is seeking a creative, sports-minded Social Media Director to own our social strategy and execution across every platform.
As Bandero expands its presence in professional sports and the NFL, this role requires someone who understands sports culture, fan engagement, game-day storytelling, and partnership content.
You will lead our social team and in-house videographer, turning brand initiatives into timely, high-quality content that grows our audience and drives results.
ABOUT BANDERO TEQUILA
Bandero is a growing premium tequila brand handcrafted in Jalisco, Mexico, with an expanding presence across retail, hospitality, entertainment, and professional sports.
This is an opportunity to shape the voice and social presence of an ambitious brand at a pivotal stage of growth.
KEY RESPONSIBILITIES
- Own Bandero's social strategy, content calendar, publishing, community management, and performance reporting across all platforms
- Lead the social team and in-house videographer, from creative direction and shoot planning through editing and final approval
- Create campaigns around sports partnerships, NFL activations, game days, events, product launches, and cultural moments
- Develop platform-specific content that builds awareness, engagement, website traffic, and sales
- Lead real-time coverage at select games, events, activations, tastings, and content shoots, including evenings and weekends
- Build relationships with athletes, creators, influencers, partners, venues, and sports media personalities
- Monitor trends and use performance insights to continually improve content and strategy
- Coordinate with leadership, sales, PR, partnerships, design, and outside agencies while managing partner approvals and alcohol-industry compliance
WHO WE’RE LOOKING FOR
- Proven experience leading social strategy for a brand, sports organization, agency, entertainment company, or lifestyle business
- Strong knowledge of the NFL, professional sports, fan culture, and sports media
- Someone who is hands on - attend key events, capture and post real time content, etc.
- Willingness to work evenings and weekends for games, events, and activations
- Experience managing creative teams, videographers, photographers, editors, influencers, or outside agencies
- Strong creative direction, writing, storytelling, and organizational skills
- Expertise across Instagram, TikTok, Facebook, X, LinkedIn, and YouTube
- Ability to balance long-term strategy with fast-moving, real-time opportunities
- Experience in spirits, beverages, sports sponsorships, hospitality, or entertainment is strongly preferred
TO APPLY: Please email your resume, portfolio, relevant social accounts or campaigns, and a brief summary of your sports or NFL marketing experience to hs@bandero.com and zs@bandero.com.