VP Media Rights

Brief Description THE OPPORTUNITY The Vice President, Media Rights is an impactful role and opportunity to lead the development and execution of the LPGA’s global media rights strategy. This individual will lead efforts to maximize the value of existing linear and digital media assets while identifying and expanding new domestic and international rights opportunities across the Association.

Reporting directly to the Chief Legal and Technology Officer, this role will oversee the monetization of the Association’s broadcast, streaming, and digital media rights, while managing key relationships with domestic and international broadcasters and platforms to drive revenue, expand audience reach and engagement, and overall brand growth worldwide.

What You’ll Do Strategic Leadership

• Develop and implement long-term media rights strategies aligned with the organization’s revenue and fan growth goals.
• Identify emerging markets, platforms, and distribution opportunities.
• Manage global rights planning across linear TV, OTT, digital, mobile, and emerging technologies.
• Build strategic media partnerships that support viewership expansion and deepening audience engagement.

Rights Sales & Negotiation

• Lead media rights sales activities (packaging/pricing) including managing third party sales agency.
• Manage negotiations with broadcasters, streaming platforms, and media partners.
• Manage ancillary sales activities including archive rights management, international websites, content providers, etc.
• Identify new media-related investment opportunities that can generate measurable return, and unlock new revenue streams
• Structure deals that balance revenue, exposure, and strategic value.

Partner & Relationship Management

• Build and maintain senior-level relationships with domestic and international media partners.
• Collaborate with media partners to develop strategies to support local market performance and grow organization’s viewership.
• Administer distribution agreements, tracking rights availability & managing renewals
• Oversee the technical delivery of media arrangements (including tournament broadcast feeds) to broadcast partners

Market & Industry Analysis

• Monitor global media trends, consumer behavior, and competitive landscapes to support the organization’s overall media strategy.
• Analyze market data to inform rights valuations and deal structures.
• Stay current on ongoing regulatory, legal, and tech developments affecting media distribution.

Team Collaboration & Administration

• Collaborate closely with Commercial, Marketing, Broadcast, Legal, Finance and Digital teams internally.
• Support promotional, marketing, and brand initiatives tied to media partners.
• Own process to align and establish performance targets, while also managing assigned budgets.
• Maintain internal systems to track performance including audience viewership growth, content delivery requirements and reporting to executive management.

Key Performance Drivers for the role include (but are not limited to):

• Domestic & international media rights revenue growth
• Market expansion and partner retention
• Deal value and contract performance
• Audience reach/growth and platform diversification

Who You Are

• Bachelor’s degree in business, media, sports management, or related field.
• 12+ years of progressive experience in media rights, content distribution, or broadcast sales.
• Deep understanding of global media markets, digital/streaming platforms, and revenue models.
• Proven track record as a strategic thinker with strong commercial acumen including media sales, content licensing, contract negotiations and intellectual property rights.
• Passion for golf and for women's sports.
• Exceptional stakeholder management, communication skills and executive presence.
• Strong analytical capabilities and effectiveness at data-driven decision-making.
• Ability to travel – up to 25% annually; international and domestic travel required.

Summary The Ladies Professional Golf Association (LPGA) is the world’s premier women’s professional golf organization. Created in 1950 by 13 pioneering female Founders, the LPGA, whose members now represent nearly 40 countries, is the longest-standing professional women’s sports organization. Through the LPGA Tour, the Epson Tour, the LPGA Professionals, and a joint venture with the Ladies European Tour, the LPGA provides female professionals the opportunity to pursue their dreams in the game of golf at the highest level. In addition to its professional tours and teaching accreditation programs, the LPGA features a fully integrated Foundation, which provides best-in-class programming for female golfers through its junior golf programming, and its LPGA Amateurs division, which offers its members playing and learning opportunities around the world.

The LPGA is committed to being the global leader in women’s golf and to using its unique platform to empower, inspire, and advance opportunities for girls and women, on and off the golf course. Learn more about the organization here.