Job Description
Key Responsibilities:
- Define and drive the strategic direction and growth of the WWE Consumer Products business while managing junior level-talent and supporting them on day-to-day licensing objectives
- Identify white space opportunities across categories, retail channels and international markets
- Build and manage a high-performing portfolio of licensees across core and emerging product verticals including existing relationships with key partners such as Fanatics, Mattel, Topps, Funko and others
- Build, manage, and grow strong relationships with key licensees across categories
- Expand WWE’s presence across key retail partners including sporting goods, specialty, mass, DTC and international
- Support licensees across the full lifecycle, including deal memos, contract execution, commercial alignment, product development, and retail sell-in strategies
- Lead coordination of partner initiatives tied to live WWE events, including ticketing, talent appearances, retail promotions, and licensed activations
- Collaborate with regional team members, internal stakeholders, and external partners to develop integrated, multi-platform marketing and promotional campaigns plans
- Align cross-functional teams by consolidating event plans, promotional calendars, and key business updates for partners
- Troubleshoot operational challenges to ensure the consumer products program runs efficiently and effectively Support financial processes, including royalty tracking, sales reporting, forecasting, and budget reconciliation
- Assist in managing annual budgets across revenue, marketing, and travel & expense categories
- Maintain accurate records and documentation, including contracts, deal memos, and best practice case studies
- Monitor cultural, consumer, and market trends to inform strategy
- Partner with Brand, Global Partnerships and Talent Relations to leverage key moments and athlete-driven product opportunities
- Stay current on WWE talent, events, content, products, and overall business initiatives
Qualifications & Requirements:
- 8+ years of experience in consumer products, strategy or brand management, with a strong understanding of brand positioning and value
- Experience working across categories such as apparel, toys, interactive gaming, and home entertainment
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Strong interpersonal, organizational, and verbal and written communication skills including the ability to present to senior level management
- Demonstrated sales and negotiation experience with a strong track record of driving revenue
- Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
- Self-starter with a proactive mindset and strong follow-through
- Passion for staying current on industry trends and the evolving sports and entertainment landscape
- Creative thinker with the ability to translate ideas into execution
- Willing and able to travel for events
- Bachelor’s degree required
Attributes & Knowledge
- Ability to thrive in a fast-paced, matrixed organization
- Strong executive presence and comfort engaging with senior leadership
- Adaptability in a dynamic and evolving market environment
- Proven negotiation skills and relationship management skills
- Commercially driven with a strong sales mindset
- Independent thinker with a proactive, solutions-oriented approach
- Collaborative team player with strong interpersonal skills
- Excellent attention to detail and time management
- Understanding of brand development and extension strategies