About the Role
We’re seeking an accomplished Director of Experiential to lead and scale Seen Media Group’s growing experiential division - developing & selling immersive, high-impact brand activations that live at the intersection of culture, art, and commerce. This is a senior leadership role ideal for someone with a proven track record in experiential marketing, large-scale production, and brand storytelling.

Responsibilities

Lead the strategic vision, creative development, and execution of experiential campaigns and branded activations nationwide.
Develop and manage client relationships across fashion, music, entertainment, and lifestyle brands.
Partner with the sales and operations teams to pitch, sell, and grow experiential business opportunities; from standalone activations to integrated OOH campaigns.
Identify and pursue new revenue streams and brand partnerships within the experiential space.
Oversee budgets, timelines, and vendor relationships to ensure seamless delivery of every project.
Collaborate with internal teams to integrate experiential programs with Seen’s broader media assets and services.
Recruit, manage, and mentor a growing team of experiential producers and creative talent.
Represent Seen Media Group as an experiential thought leader at industry events, client meetings, and cultural gatherings.

Qualifications

8+ years of experience in experiential marketing, brand activations, or event production - with a strong sales or business development component.
Proven success in pitching, selling, and executing large-scale experiential programs for major brands.
Strong creative instincts with the ability to translate ideas into physical experiences.
Deep understanding of both production logistics and client relationship management.
Existing relationships with brands, agencies, and vendors within fashion, music, or culture-driven industries.
Self-starter with entrepreneurial energy and a passion for blending media, culture, and innovation.

Job Type: Full-time

Pay: $130,000.00 - $260,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Happy hour
Health insurance
Paid time off

Work Location: In person

Experiential Marketing, Director

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