Job Description
About AFM
AFM Innovation Inc. is one of the earliest and largest official TikTok Shop partners in North America. We specialize in helping brands drive sales through TikTok livestream commerce, influencer partnerships, and content-to-commerce strategy. Our team has deep expertise in e-commerce, social media, and cross-border marketing. At AFM, we celebrate individuality and diversity, creating an inclusive and high-energy environment where team members can grow fast, take ownership, and thrive in the creator economy.
About the Role
As a Creator Operations Manager, you will lead AFM’s creator growth efforts—owning the full pipeline from outreach to onboarding and long-term relationship management. You’ll work cross-functionally with our brand, content, and operations teams to drive successful collaborations and foster high-performing creator partnerships.
Key Responsibilities
- Own the full creator lifecycle—from identifying and evaluating potential creators to closing partnership deals
- Strategize and execute recruitment plans across categories such as beauty, lifestyle, wellness, and more
- Serve as the main liaison for top-tier creators and talent agencies
- Collaborate with brand teams to match creators with campaign needs
- Review creator content and livestream performance; provide actionable feedback
- Track KPIs and continuously optimize partnership strategies
Qualifications
- 1-3 years of experience in creator partnerships, influencer marketing, or talent management
- In-depth understanding of TikTok culture, creator economy, and live commerce
- Excellent communication, negotiation, and relationship management skills
- Strong organizational and collaborative mindset
- Based in NYC and available for onsite work
- Fluent in English; Mandarin required
Benefits
- Competitive salary with performance-based bonuses
- Medical, dental, and vision insurance
- Flexible paid time off and sick days
- Access to TikTok Shop partner training and platform updates
- Work in a creative, high-growth environment at the forefront of live commerce
- Office snacks and creator-exclusive events
Job Types: Full-time, Part-time, Contract
Pay: From $5,000.00 per month
Benefits:
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person