Director of Marketing

HOORAE Media

Director of Marketing

Seeking a driven and strategic leader to serve as Director of Marketing at HOORAE Media. We are seeking a highly motivated and experienced marketing professional to join our Fête team, the marketing agency within HOORAE, and work across its divisions: HOORAE Film and TV, Raedio, the audio everywhere company; and ColorCreative, our management and production division. This key leadership role reports directly to the Head of Marketing and plays a pivotal role in the growth and success of our company.

Responsibilities:

• Develop and execute comprehensive marketing strategies for a wide range of HOORAE properties, including TV shows, podcasts, live events, music, digital series, and products.
• Lead successful content marketing efforts, inclusive of paid advertising and earned media, across social media, email/newsletter, online and IRL channels.
• Partner with the Head of Marketing to set KPIs, track progress, analyze results, and optimize campaigns for maximum impact.
• Provide regular updates on project progress and campaign performance.
• Partner closely with the Fête team and key internal stakeholders to develop integrated marketing and media plans that deliver results.
• Spearhead wrap reporting and case study development for completed campaigns and initiatives.
• Collaborate with other departments to showcase HOORAE's unique value proposition through persuasive presentations and proposals.
• Stay ahead of the curve by identifying and implementing emerging marketing trends and technologies.
• Cultivate a collaborative and creative environment where team members thrive and achieve their best work.

Data and Analytics:

• Stay up-to-date on relevant industry developments and conduct market research to inform strategic decisions.
• Use data analytics to track campaign performance, identify areas for improvement, and optimize A/B testing.
• Leverage data to guide audience development and content creation strategies.

Project Management and Operations:

• Develop and manage project timelines, budgets, and resources for marketing initiatives.
• Ensure campaign operations run seamlessly by managing timelines, approvals, and communication across internal teams and external partners.
• Manage relationships with vendors and external partners effectively.
• Implement and maintain marketing automation tools and processes.

Qualifications:

• 6+ years of marketing experience, with a proven track record of success in digital marketing, campaign development and execution, and creative storytelling.
• Hands-on experience in paid media, audience development, and launching new content properties.
• Excellent communication, leadership, and interpersonal skills, with a talent for collaboration across departments and with external partners.
• Ability to come up with creative solutions, experiment, and execute innovative concepts quickly.
• Proficiency in data analysis, leveraging insights to inform strategic plans.
• Strong organizational skills, attention to detail, and the ability to manage multiple priorities while maintaining clear communication.
• Work seamlessly in presentation tools like Canva, Keynote, and Google Slides, as well as project management tools such as Monday and Airtable.
• Deep understanding of the entertainment and media industry and marketing trends.
• Passion for HOORAE and its properties.

The Perks:

• Employer-funded medical, dental, and vision
• Unlimited PTO
• Paid sick time
• 20+ paid company holidays per calendar year
• Internet and cell phone stipend

HOORAE requires that all individuals, subject to certain limited exceptions, be fully vaccinated against COVID-19. The Company will consider requests for reasonable accommodations regarding this requirement.

HOORAE is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance. Our company has a zero tolerance for discrimination, racism, xenophobia, or misogyny in any form in our workplace. We strive to create a workplace where everyone feels empowered to bring their full, authentic selves to work daily.

Job Type: Full-time

Pay: $140,000.00 - $150,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

People with a criminal record are encouraged to apply

Ability to Relocate:

• Beverly Hills, CA 90211: Relocate before starting work (Required)

Work Location: Hybrid remote in Beverly Hills, CA 90211