Senior Professional, Communications, Nike Football

Nike Global Brand Communications – Beaverton, OR

WHO YOU’LL WORK WITH

Nike Global Communications delivers breakthrough stories of sport and innovation where consumers are—across the right channels and conversations. We craft authentic, innovative narratives that inspire action, spark engagement, and amplify the message of our relentless pursue to create the best for the athlete, worldwide. This role reports into the Senior Director Communications, Nike Football and Kids.

WHO WE ARE LOOKING FOR

We are looking for a Senior Professional of Football Communications to join the Global Nike Brand Communications team. This person will support the development and execution of communications plans and storytelling in service of Nike Football’s global innovations, products, and athletes across key business priorities. They will help implement strategies and narratives to reach consumers and fans and contribute to a culture of constant innovation in how we tell the stories of Nike Football. This position will collaborate with cross-functional teammates across global and geo communications, business, brand management, sports marketing, league and federation partners, and internal stakeholders.

The right candidate has experience supporting communications initiatives in the sports entertainment, or global brands industry and understands the evolving landscape of audiences, media, and communities. Is highly collaborative and independent, demonstrates sound judgment, and can manage multiple priorities in a fast-paced environment. The ability to apply knowledge of consumer and media insights, trends, and intelligence related to storytelling is important.

This person will be a skilled communications professional with a proven track record, preferably working for a large consumer brand, sports organization, teams and/or communications agency with a focus on sports (football is a plus), culture, and global brands.

Key competencies of the role include:

Strong written and verbal communications skills, with the ability to articulate in a digital landscape

Ability to monitor global football, communication, and social trends, news, and stories, and share effectively with the team to build collective intelligence

Awareness around the network of key opinion leaders that shape the pulse of football in media and social media, content, experiences, gaming, etc.

Experience supporting communications strategies in sports, global brands, with athletes, teams, and leagues

Understanding of the global football landscape, especially in the context of new media, including consumer and digital trends, challenges, and opportunities

WHAT YOU’LL WORK ON
You will support communications strategies and storytelling that build energy, connection, and signalling for Nike as the leading brand in global football. This person will play the crucial role of enabling integration with the communications teams and cross-functional partners to ensure collective action.

Support the development and execution of global communications plans for Nike Football, ensuring alignment with seasonal priorities and brand voice.

Build and maintain content line plans and story maps for assigned initiatives, connecting product launches, athlete/club moments, and cultural trends across channels.

Draft and adapt compelling narratives and messaging for multiple audiences and platforms, ensuring clarity and consistency.

Coordinate global team integration and asset readiness for storytelling across earned media, creators, and speaking opportunities to amplify Football campaigns globally.

Manage day-to-day stakeholder communication across product, brand, sports marketing, and regional teams to keep projects on track.

Plan and execute events and activations, including product unveilings and athlete appearances, ensuring operational excellence.

Maintain seasonal calendars, project timelines, and status updates; flag risks and escalate issues as needed.

Handle seasonal product ordering, submissions, and sample management to support communications and event needs.

Track and manage budgets for assigned projects, ensuring accurate reporting and resource allocation.

Monitor global football news, cultural moments, and social trends; recommend agile adjustments to keep campaigns relevant.

Build relationships with media, creators, and influencers; support outreach and engagement strategies to drive coverage.

Partner with athletes, clubs, and leagues on communications deliverables, ensuring timely asset readiness and approvals.

Coordinate agency deliverables, feedback sessions, and timelines to meet launch requirements.

Collect and report performance metrics (coverage, sentiment, engagement) and contribute insights to improve future campaigns.

Stay informed on football industry trends and digital behaviors; share recommendations to strengthen storytelling and channel strategies.

WHAT YOU BRING

A collaborative mindset with the ability to work effectively within teams and across functions

Ability to support communications plans and contribute to storytelling with an innovative mindset

Strong verbal and written skills, and the ability to communicate effectively in a digital landscape

Experience in media relations

Ability to understand and communicate vision and strategy to motivate others

Analytical thinking—able to help find solutions and approaches for impact

Experience working on communications projects that require thoughtful analysis and fast execution

Proactive and adaptable—able to respond to a rapid-paced environment and seek clarity and problem solving

Sport, cultural, and societal awareness—able to identify and assess evolving cultural/social/political moments, events, trends

A minimum of 5 years relevant work experience

Bachelor’s degree in journalism, communication, business, or related discipline. Will accept any suitable combination of education, experience, and training.

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.

Senior Professional, Global Football Communications

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