Job Description
WFXR/WWCW in Roanoke, VA is looking for a Creative Content Producer to help shape the next generation of local storytelling across every screen. This is an ideal opportunity for a rising content creator, recent grad, or early-career producer looking to grow their skills in a dynamic, supportive environment.
In this hybrid creative role, you’ll produce a wide variety of content, from on-air promos and sponsored segments to digital-first social videos and live stream support. If you’re a visual storyteller with solid editing skills, a passion for engaging content, and the drive to try new formats, you’ll thrive here.
Essential Duties & Responsibilities
- Write, shoot, and edit video content for TV, web, social media, and streaming platforms
- Produce vertical and short-form video for TikTok, Instagram Reels, YouTube Shorts, etc.
- Coordinate and project manage WFXR+ CTV content.
- Support live streaming projects (community events, social livestreams, special features)
- Assist in creating sponsored segments, client-facing content, and basic commercial work
- Collaborate with Creative Services leadership on campaign messaging and station branding
- Capture behind-the-scenes content or short promos for original programming and talent
- Prepare and organize gear, media, and locations for shoots
- Edit content to platform-specific specs and assist with file delivery across teams
- Perform other duties as assigned
Requirements & Skills
- 1–2 years of video production experience (freelance, college, or professional)
- Strong proficiency in Adobe Premiere Pro
- Familiarity with live streaming software (OBS, Restream, or similar)
- Working knowledge of After Effects and Photoshop a plus
- Comfortable with DSLR/mirrorless cameras, audio recording, and lighting setups
- Knowledge of current trends in social media and short-form video storytelling
- Excellent time management, creativity, and communication skills
- Must be collaborative, self-motivated, and willing to learn
- Must maintain a valid driver’s license and clean driving record
- Occasional evenings, weekends, or holiday shifts may be required
Preferred Qualifications
- Experience assisting or producing live stream content (events, social lives, Twitch/YouTube)
- Prior work on sponsored or branded video campaigns
- Strong understanding of vertical video formats and digital engagement best practices
- Bonus: Motion graphics experience with After Effects templates