Job Description
Job Description
Hello, Blue Hour.
Blue Hour Studios is a social-first content agency that was formed in 2019 and is an affiliate of Horizon Media. Blue Hour builds community and fandom by playing at the intersection of creators, culture, content, and commerce. The company is headquartered in New York and Los Angeles.
At Horizon and Blue Hour Studios, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
Job Summary
The new business team is the engine for growth at Blue Hour Studios—responsible for identifying opportunities, building relationships, and turning cultural insight into commercial success. We stay ahead of trends, craft compelling pitches, and collaborate closely with strategy and creative to position the agency as an essential partner to brands. Equal parts sales, strategy, and storytelling, we’re the first point of contact and the driving force behind every new client win.
As Associate Director within the Growth Team, you’re a strategic force behind the agency’s growth—leading end-to-end pitches and driving opportunities from prospect to partnership. You work hand-in-hand with our account team to ensure proposals are rooted in real client needs, while partnering with our influencer team to bring talent-first ideas to the table. You collaborate closely with our creative and strategy teams to shape culturally relevant, insight-led solutions that stand out in a crowded market. Equal parts relationship-builder, storyteller, and operator, you help define how the agency shows up—and wins new business.
What You’ll Do
20% - Prospecting & Lead Management
- Conduct market research to identify category trends, whitespace, and emerging brand needs that could lead to new products, services or opportunities for brands.
- Build and maintain a robust pipeline of warm and cold leads – lead LinkedIn and Email outreach with relevant messaging to leads.
- Track and analyze outreach performance to continuously optimize messaging and conversion. Contribute to the agency meeting revenue goals.
- Partner with leadership to prioritize and segment outreach efforts based on growth goals.
- Maintain and evolve CRM or tracking tools (e.g., HubSpot, Google, Mailchimp) to ensure visibility into the pipeline and pitch process.
50% - Proposal, Product & Service Offering Development
- Create new business briefs to kick-off the pitch team based on background research and briefing calls with the brand and internal teams.
- Lead the development of pitch decks and other proposal formats from the outline to concept write-ups, identifying influencers, pairing with visuals and overall design.
- Coordinate internal timelines and task ownership to keep pitch teams aligned and on track.
- Ensure all proposals reflect the latest Blue Hour thinking, work, and POV on social and culture.
- Support live pitch presentations, managing internal contributors and owning key storytelling moments.
- Surface relevant social trends or creator innovations that could inspire outbound pitches or new offerings.
- Act as a cross-functional liaison between departments to ensure new business efforts align with resource capacity and creative ambition.
- Help institutionalize best practices for new business—from outreach cadences to post-pitch debriefs.
30% - Marketing
- Collaborate with strategy, account, influencer and creative teams to surface our work that showcases the agency’s edge.
- Concept and execute case studies that bring Blue Hour’s impact to life for use across pitches, the website, and press.
- Maintain and evolve Blue Hour’s external voice across touchpoints—social media, website, newsletter, awards, events and PR.
- Identify speaking, panel, or guest writing opportunities to amplify Blue Hour’s thought leadership.
- Monitor competitor positioning and recommend proactive content that reinforces our distinct value proposition.
Who You Are
You're a connector, a trend-spotter, and a natural dealmaker. You live at the intersection of culture, media, and commerce—and know how to turn that insight into new business opportunities. You have a keen eye for what’s next—whether it’s a cultural moment or a shift in the algorithm—and you instinctively understand how to position an offering that resonates. You’re not just selling services; you’re selling vision and cultural relevance.
You're a persuasive communicator who can craft compelling pitches and presentations that cut through. You think in headlines, pair words with smart visuals, and know how to frame a story that gets buy-in from internal teams and clients alike. You can sell a vision in the room with confidence and clarity. You pair cultural insight with commercial instincts, and you’re energized by the hunt for new business.
You understand the power of social-first thinking—not just as a media channel, but as a cultural engine for brand growth. And you’re ready to help bring in the next wave of ambitious clients who believe in that, too.
Preferred Skills & Experience
- Minimum of 7 years of marketing, new business and/or social media experience at an agency, or brand.
- Deep understanding of the social and influencer landscape.
- Experience working across an organization and interfacing with a variety of stakeholders.
- Proven experience developing persuasive presentations and comfortable presenting to a range of clients from start-ups, to social media managers and C-Suite level clients.
- Ability to conduct comprehensive client-facing research and POV’s.
- Ability to effectively manage a variety of overlapping projects.
- Must be solutions oriented and focused on proactive problem solving and advanced troubleshooting.
- Effective communicator and listener.
- Innate curiosity and compassion.
- Fluency in presentation and slide design in Google Slides, PowerPoint, as well as Google Sheets, Excel, Google Docs and Word.
Certificates, Licenses and Registrations
N/A
Physical Activity and Work Environment
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
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Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$120,000.00 - $140,000.00
A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.