Title

Agent, Branding and Digital Content

EOE StatementWe are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. Description

WHO WE ARE:

Buchwald was launched by Don Buchwald and five associates in 1977. Today, with offices in New York and Los Angeles, we are an industry leader in talent representation.

Built on the cornerstone of our commercial and broadcast departments, our full-service agency offers representation in every area of the entertainment industry: commercial, broadcast, film, theatre, television, literary, feature film packaging, personal appearance, syndication (radio, television and digital), unscripted, branding/digital, and emerging talent.

With over forty-five years of experience, we have mastered the art of representation with dedication, perseverance, determination, and passion.

ABOUT THE POSITION:

Buchwald is seeking a dynamic Branding & Digital Content Agent to represent and expand our roster of digital-first talent, creators, and influencers. This individual will be responsible for developing and executing strategies that drive growth for both clients and the agency, with a focus on brand partnerships, digital campaigns, and monetization opportunities. As someone deeply immersed in digital culture and the evolving creator economy, you will be a key player in shaping Buchwald’s presence in the branding and digital content space.

This role is currently offered as a hybrid position based out of our Los Angeles office.

General Responsibilities:

Represent and manage a roster of digital-first talent, influencers, and creators.
Source and secure brand partnerships, sponsorships, and collaboration opportunities across entertainment, fashion, lifestyle, tech, and other sectors.
Negotiate and structure deals, ensuring favorable terms for clients.
Develop and execute branding and digital content strategies tailored to individual client goals.
Build and maintain relationships with brands, agencies, platforms, and key industry stakeholders.
Stay ahead of digital trends, platform updates, and emerging talent to identify new business opportunities.
Guide clients on best practices for content, brand alignment, and audience engagement.
Oversee the execution of branded campaigns to ensure deliverables meet client, partner, and legal standards.
Collaborate with internal teams (Film/TV, etc.) to integrate digital talent opportunities across the agency.
Track and analyze campaign performance, advising clients on optimization and growth strategies.
Maintain accurate deal records, client portfolios, and financial tracking for transparency and reporting

Essential Qualifications:

Bachelor’s degree or equivalent work experience.
2–4+ years of experience in talent representation, branding, influencer marketing, or digital content strategy.
Proven track record of negotiating and closing brand or talent deals.
Strong understanding of digital platforms (YouTube, TikTok, Instagram, Twitch, podcasts, etc.) and creator monetization models.
Excellent relationship-building skills with brands, agencies, and creators.
Ability to identify and nurture emerging digital talent.
Solid organizational, analytical, and communication skills.
Entrepreneurial mindset with the ability to adapt to fast-changing trends and client needs.
Knowledge of influencer marketing tools, campaign reporting, and performance metrics.
A creative, forward-thinking approach to building client brands and agency business.

Compensation:

The base salary rate for this position is in the range of $80,000 -$150,000 based upon, but not limited to, relevant experience, client list, business sector, and geographic location, among other criteria.

Benefits:

The role is eligible for a comprehensive benefits package including:

Medical, Dental, and Vision insurance
Paid vacation time
Paid holidays
401(k) retirement plan

PLEASE NOTE:

Buchwald does not accept unsolicited resumes from third-party recruiters unless they were contractually engaged by the company to provide candidates for a specified opening. Any such employment agency, person or entity that submits an unsolicited resume does so with the acknowledgement and agreement that Buchwald will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person, or entity.

Buchwald is committed to a policy of Equal Employment Opportunity and will not discriminate on the basis of race, color, religion, creed, gender or sex, national origin, ancestry, age, physical disability, mental disability, medical condition, genetic information, family and medical care leave status, military or veteran status, marital status, family status, sexual orientation, gender identity, gender expression, or any other characteristic protected by applicable law.

The Company also complies with the Americans with Disabilities Act (ADA) and applicable state and local laws with regard to providing reasonable accommodation for qualified individuals with disabilities.

Agent, Branding and Digital Content

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