She Media: Audience Development Director

As a top 10 lifestyle media company reaching 74+ million monthly visitors, SHE Media produces premium content that informs and inspires our world. SHE Media's flagship brands, SheKnows, Flow Space, StyleCaster, Soaps and TVLine, produce award-winning lifestyle content and events. The SHE Media Collective supports thousands of independent publishers and content creators with technology, education, and monetization opportunities to grow their businesses.

We are seeking a Audience Development Director to join our team in the New York office. This role is responsible for developing and executing audience development and marketing strategies designed to drive campaign conversion and audience growth. In collaboration with cross-functional teams, the Director is essential to ensuring that integrated digital strategies are aligned with and deliver to client objectives as well as plan and execute audience growth initiatives for our brand. The ideal candidate will be adept across a variety of channels including search engine marketing, content syndication, SEO, paid and organic social strategies, with a particular focus and emphasis on email marketing.

REQUIREMENTS:

• 5-7+ years experience in a performance marketing role, preferably within a similar industry.
• Strong knowledge of digital marketing channels and platforms, including, but not limited to, SEO, SEM, email marketing, affiliate marketing, paid and organic social, display, and retargeting
• Proficient in using marketing technology tools and analytics platforms to monitor and analyze campaign performance
• Excellent analytical and problem-solving skills with ability to derive insights from data analysis
• Proficient in deriving actionable insights from data, fluent in slicing/dicing data
• Proficient with Microsoft Excel and Powerpoint
• Strong communication and collaboration skills

Salary range: 140K-160K. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The typical candidate is hired below midpoint of the range. The total compensation package for this position will also include other elements, a full range of medical, financial, and/or other benefits including 401(k) eligibility and paid time off benefits.

PMC is committed to the health and wellness of our employees. As part of PMC's paid healthcare plan, the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family.

If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

ABOUT SHE MEDIA:

As a top 10 lifestyle media company reaching 74+ million monthly visitors, SHE Media focuses on the power of content and community to move our culture forward. SHE Media believes that media companies can and should be a force for good in the world. The company's rich editorial ranges from health, food, and family to career and entertainment.

SHE Media's flagship brands, SheKnows, Flow Space, StyleCaster, Soaps and BlogHer, produce award-winning lifestyle content and events that reflect the passion and purpose of the company. In addition to the flagship brands, the SHE Media Collective supports thousands of independent publishers and content creators with technology, education, and monetization opportunities to grow their businesses.

SHE Media has a longstanding commitment to the advancement of equity and inclusion through media. In 2021, SHE Media launched Meaningful Marketplaces enabling advertisers to buy media at scale from a community of women and minority-owned publishers, ensuring that independent media receives the economic support to thrive. SHE Media is also dedicated to advancing women's health. In 2023, SHE Media launched Flow Space, an all-new digital and live media platform providing content, community, and commerce in service of women's whole life health.

Part of Penske Media Corporation (PMC), SHE Media is based in New York, with offices in Los Angeles. Follow SHE Media on LinkedIn, Instagram, Facebook and Twitter.

Source: ComScore, March 2023