Job Description
SUMMARY
Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world, and is one of the major professional sports leagues in the United States and Canada. With more than 600 employees across offices in New York, Toronto and Montreal, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone – and inclusion belongs on the ice, in the locker rooms, boardrooms and stands.
Background:
The Coordinator, Fan Engagement will work closely with members of the Fan Engagement team, the Growth Marketing Team, and other NHL departments to manage the day-to-day operations of Fan Engagement Platforms, such as All-Star Fan Vote, NHL Bracket Challenge, NHL Bingo, Pepsi Zero Sugar NHL Goalie Challenge, and all other digital engagement games. Additionally, the Coordinator will work on campaign and platform performance, analysis and recap reporting.
Essential Duties and Responsibilities:
Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world, and is one of the major professional sports leagues in the United States and Canada. With more than 600 employees across offices in New York, Toronto and Montreal, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone – and inclusion belongs on the ice, in the locker rooms, boardrooms and stands.
Background:
The Coordinator, Fan Engagement will work closely with members of the Fan Engagement team, the Growth Marketing Team, and other NHL departments to manage the day-to-day operations of Fan Engagement Platforms, such as All-Star Fan Vote, NHL Bracket Challenge, NHL Bingo, Pepsi Zero Sugar NHL Goalie Challenge, and all other digital engagement games. Additionally, the Coordinator will work on campaign and platform performance, analysis and recap reporting.
Essential Duties and Responsibilities:
- Assist in execution of marketing campaigns for Fan Engagement programs including the All-Star Fan Vote, Stanley Cup Playoffs Bracket Challenge, NHL Fan Access app and additional free-to-play games
- Work with sponsorship to align on promotional support required for each marketing partner
- Consult with partners and internal business units on content creation to keep messaging consistent and optimized
- Manage timelines for content delivery and distribution across other departments and Clubs
- Develop documentation as needed related to digital creative best practices, including industry trends, competitive analysis, and testing results for the league and clubs
- Stay current on industry trends and provide relevant insights to the NHL organization
- Assist in creation of recap materials in coordination with sponsorship and analytics teams
Qualifications:
- Experience with Excel and PowerPoint
- Experience with customer-facing engagement initiatives
- Must have strong understanding of hockey (NHL, its Clubs, and players) is preferred
- Have strong written and verbal communication (including editing) skills
- Have the ability to quickly learn new technologies
- Have the ability to operate collaboratively across multiple business units and personalities, and desire to work in an environment without day-to-day micromanagement
- Experience and familiarity working with social media data
- Experience and comfort using Tableau is a plus
- Experience and comfort using Word, Excel and PowerPoint
- Have excellent proof-reading and grammatical skills
- Have excellent time management skills with the ability to work effectively across departments and teams
- Have excellent organizational skills, attention to detail, and follow-through
- Be highly motivated with ability to work independently with discretion
Benefits to working at National Hockey League include:
- Medical/ Dental/ Vision insurance effective on the date of hire
- 401(K) Plan and Defined Contribution Pension Plan
- Annual Bonus
- Generous PTO policy
- Commuter Benefit Program
- Paid Company Holidays
- Employee Assistance Program
- Employee Resource Groups
Salary Range:
$65k-$70k
When applying, please be sure to include a cover letter with your salary expectations for this role. We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted. NO EMAILS OR PHONE CALLS PLEASE.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.