Assistant Media Planner

Job Summary
At Stark Media Planning, we’re passionate about crafting media strategies that drive impact and deliver measurable results. We’re looking for a detail-oriented, curious, and motivated Assistant Media Planner to join our growing team. In this role, you’ll support the development and execution of media plans across a variety of channels—from digital and social to traditional platforms like TV, radio, and out-of-home.

As an Assistant Media Planner, you’ll work closely with the planning team to bring our campaigns to life. You’ll dig into audience research, analyze market trends, and help us build smart, strategic plans that align with our clients’ goals. From compiling media data and tracking budgets to coordinating with vendors and pulling campaign reports, your contributions will be key to ensuring our media campaigns run smoothly and effectively.

This is an ideal role for someone who’s organized, analytical, and excited to start their career in media. If you’re a strong communicator with a passion for advertising and an eye for detail, we want to hear from you.

Duties

• Develop comprehensive media plans based on client goals and target audience insights.
• Conduct thorough market research to identify trends and opportunities in the advertising landscape.
• Negotiate with media vendors to secure optimal rates and placements for advertising campaigns.
• Manage media buying across multiple channels including digital platforms such as Google Ads, social media, and traditional media outlets.
• Analyze campaign performance using analytics tools to measure effectiveness and optimize future strategies.
• Collaborate with creative teams to ensure that advertising content aligns with the overall media strategy.
• Prepare detailed reports on campaign performance and present findings to clients and stakeholders.

Campaign Management –

• Develop mastery and proficiency in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
• Assist in measurement planning and pixel generation and third-party ad tracking needs with manager direction
• Traffic plan assets such as creative and required tracking tags
• Executes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
• Creates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
• Generate insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
• Assist in setting up client Paid Social campaigns and posts via Paid Social platforms and third-party buying tools with oversight and direction from manager
• Assist in completing and monitoring both internal team and client facing financial tracking documents

Reporting –

• Monitor pacing and optimizations of active digital and social campaigns across client roster daily
• Generate high level performance insights and recommendations relative to active client campaigns in tandem with manager
• Own client roster reporting on campaign performance and proactively communicate any issues to internal team, managers, when necessary; assisting with reporting and data collection outside of client roster as needed

Media Planning –

• Assist in developing proposals for paid media campaigns across active client roster
• Learns how to create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions; assist in analyzing proposals and partner negotiations
• Monitor new & emerging opportunities and applications in paid media environments, and appropriately apply that knowledge
• Assist in team level administration and planning, including, but not limited to, maintaining vendor meeting communication, updating internal weekly and monthly status documents, and maintaining team deliverables calendars

Relationship Development –

• Own and maintain active communication with internal client roster teams to manage timelines and cross-collaborative meetings
• Work closely to partner and build relationships with other internal teams (e.g. Analytics, Digital, etc.)

• A strong, effective communicator
• A problem solver with the ability to develop creative solutions
• Detail oriented with strong organizational skills
• An effective time manager, comfortable working with multiple timelines and deliverables
• Comfortable working within large sets of data and numbers
• A helpful team player with business maturity in a professional setting, willing to roll up your sleeves
• Flexible in working both independently and with a team
• Takes pride in ownership of work and demonstrates accountability
• Able to thrive in an agile, fast paced environment and seek out feedback proactively
• Results and solutions oriented; consistently motivated, proactive, and resourceful
• Interested in the media landscape, specifically paid social, with a desire to innovate and keep up with trends
• A supporter of and advocate for diversity, equity and inclusion
• Relevant work or internship experience
• Experience working in fast-paced environment and able to multi-task
• Proficiency working within Microsoft Excel and PowerPoint

Job Type: Full-time

Pay: $40,000.00 - $50,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Cell phone reimbursement
• Dental insurance
• Health insurance
• Paid time off
• Professional development assistance
• Referral program
• Retirement plan
• Vision insurance
• Work from home

Schedule:

• Monday to Friday

Supplemental Pay:

• Commission pay
• Yearly bonus

Application Question(s):

• Have you worked at at advertising agency?

Work Location: Remote