Responsibilities

The TikTok App Ads and Gaming team is part of the TikTok Monetization Product organization and is responsible for building advertising products for app and gaming clients on TikTok. Our vision is to make TikTok the leading platform for app and gaming marketers to acquire, retain and monetize users by building products that support unique vertical needs, new monetization models and different stages of the app lifecycle. Responsibilities: - Define go-to-market strategy for TikTok's App Ads products. Our team is instrumental in setting go-to-market strategy and ensuring flawless execution and operations against the strategy. - Conduct qualitative and quantitative market research with the focus on exploring new solutions and gathering early insights to inform product planning. - Become the product expert by assessing product market fit for products through alpha and beta testing phases, and establishing a closed loop mechanism to gather timely feedback and ultimately ensure product launch exceeds customer expectations. - Set the vision for product launch and GTM strategy, and partner closely with both regional counterparts and cross functional partners to drive in-market activations, sales enablement and product adoption. - Influence product requirements through early stages of planning and development with a clear articulation of customer feedback and market insights, becoming a trusted partner to product and thought leader in the problem/solution space. - Participate in establishing a high caliber/best in class product marketing team at TikTok by leveraging opportunities to share best practices, evolve our processes and frameworks that benefit the entire team and PSO organization.

Qualifications

Minimum Qualifications: -BA/BS degree or above - 3+ years of product marketing or product management experience with digital ad products - 3+ years of experience in the digital advertising industry in a measurement capacity - Strong knowledge of app measurement industry&solutions (SDK, SKAN, 1P/3P attribution, MMP etc.) and experience working on qualitative and quantitative measurement of marketing campaigns - Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences - Ad delivery or delivery automation solution experience with a technology company, media agency, consulting firm preferred - Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English - speaking regions as well as Chinese- speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese- speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross- cultural collaboration and market expansion.

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $103200 - $244889 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Global Product Marketing Manager - App Ads

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