Job Purpose Summary

Austin Film Society is seeking a Head of Marketing and Engagement (HoME) to take global ownership of AFS’s marketing, communications, outreach and engagement strategies with a goal of seamlessly integrating these functions into our diverse slate of programmatic and operational efforts. The HoME must be experienced in marketing and communications strategy, event strategy, audience development, and community engagement.

This executive-level position is a key leadership role that will report directly to the CEO and oversee a seven-member Marketing and Communications department. As a leader at AFS, this role must work successfully across the organization and effectively enroll others in developing and executing strategy. The ideal candidate will demonstrate high professionalism, extensive experience in cross-organizational collaboration, and strategic decision-making capabilities.

Essential Responsibilities and Duties

Stakeholder Care and Expansion Strategy

Maximize audiences in service of AFS’s dual bottom line of program impact and financial sustainability
Develop omnichannel marketing strategy to ensure all facets support AFS’s diversity, equity, inclusion, and belonging (DEIB) efforts
Drive revenue growth by optimizing marketing strategies to attract and retain new customers and donors
Create and oversee partnership strategy for promotional and community partnerships; support programmatic and development partnerships
Develop strategy to engage with targeted AFS audiences

Integration of Marketing, Communications and Events across AFS

Oversee the execution of the annual Texas Film Awards Gala for maximum engagement and storytelling impact. Lead event planning, marketing and communications strategy, creative direction, and event budgeting.
Develop an organization-wide events strategy that advances AFS’s strategic plan and meets net income goals
Support the fundraising team via 1)Institutional communications cycle using information from programs and events, and 2) Messaging and collateral as needed across all campaigns and events
Enhance strategies that grow new and repeat business at the AFS Cinema

Brand Integrity and Awareness Strategy

Expand awareness of AFS’s brand locally and statewide
Lead major institutional communication moments, including crisis communications
Collaborate with Director of Marketing to facilitate and provide direction of AFS storytelling and institutional marketing opportunities
Ensure digital and printed marketing assets effectively convey AFS’s brand and story

Operations and Leadership

Oversee the implementation of marketing strategies; provide reports on efficacy to CEO and Executive Team
Build, lead, and mentor a proactive, collaborative, impactful and highly regarded team; responsible for all aspects of managing people including hiring, coaching, developing, and managing performance aligned with Supervise Director of Marketing; Sr. Manager, Events and PR; and Outreach & Engagement Manager
Oversee resource allocation for marketing, communications, outreach, and operations across programs
Serve on the AFS Leadership Team and Executive Team

Required Critical Skills

10+ years of relevant experience in translating artistic vision through marketing, communications, and branding strategies
Demonstrated record of conceptualizing and implementing audience development strategies
Skilled in creating powerful, compelling written and oral communications for fundraising, as well as experience and credibility when presenting to external audiences
Ability to demonstrate a strong team-oriented approach, fostering collaboration and effective communication with colleagues across various departments
Strong managerial and coaching skills, fluent at providing feedback and mentoring
Ability to engage, cultivate and manage relationships with key strategic partners
Demonstrated ability to manage multiple projects to meet deadlines and produce results
Ability to self-advocate, communicate, and negotiate effectively
Appreciation for AFS’s mission and vision

Expected Hours

This is a full-time, exempt position. Work hours vary. Some nights and weekends required.

Complexities and Conditions of Employment

Physical/environmental demands: Sitting and/or standing, keyboarding, reading, grasping, mousing, handwriting for 8.0+ hours per day, and lifting maximum weight of 20 lbs. are essential requirements of the position. This position may require nights, weekends, and after-hours availability.

Compensation and Benefits

Salary: $100K/year

Benefits:

12 paid holidays per year plus PTO and sick leave accrual
Options for 100% employer-sponsored health, vision, and dental benefits
SIMPLE IRA with employer match
Employer-sponsored life insurance
Employer-sponsored mobile phone plan
Employee AFS Cinema and Austin Public perks
Flexible work hours
Optional accident, critical illness, legal, pet insurance, and more

How to Apply

Please visit https://austinfilm.org/apply to submit your résumé and cover letter.

If you have questions about this position, please email jobs@austinfilm.org.

All applications will be acknowledged by email. All inquiries are confidential. The Austin Film Society is an equal opportunity employer and does not discriminate based upon race, color, national origin, religion, sex, sexual orientation, sexual identity, gender identity, disability, medical condition, AIDS/HIV, age, genetic information, marital status, family status, political activities or affiliation, military or veteran status. Open until filled.

Head of Marketing and Engagement

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