VP, B2B/Integrated Marketing

About TEGNA

TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.

TEGNA is seeking a Vice President of Integrated Marketing to lead demand generation and accelerate advertising revenue growth through strategic sales marketing initiatives. This executive will be responsible for building a high-performance prospecting engine to fuel the sales pipeline, crafting data-driven marketing campaigns that attract and nurture qualified leads, and developing persuasive sales enablement tools and sponsorship packages tailored to high-value local and regional advertisers.

Success will be defined by measurable increases in lead volume, lead-to-opportunity conversion rates, sales team productivity, win rates, and revenue growth from category-driven and custom sponsorship solutions.

Responsibilities:

• Build and optimize a sales prospecting engine: Drive qualified advertising leads through content marketing, targeted campaigns, and automated nurture workflows.
• Oversee content creation and distribution: Align multi-channel content with the buyer's journey to increase engagement and conversion rates.
• Develop category-specific sales materials and presentations: Using industry trends, audience data, and vertical insights, create materials to empower local sales teams in effectively pitching TEGNA's multi-platform solutions.
• Conduct and synthesize research: Provide actionable insights to sales teams by researching key advertising category verticals to inform go-to-market strategies.
• Design and fulfill integrated sponsorship packages: Leverage Tegna's broadcast, digital, and streaming assets to create and deliver impactful sponsorship packages.
• Partner with sales and production teams: Ensure seamless execution and delivery of sponsorship commitments.

Qualifications:

• 15+ years' experience in integrated marketing, sales enablement, or advertising, preferably within media or broadcast environments.
• Proven track record of building lead generation engines and content-driven marketing campaigns.
• Strong background in developing sales materials and conducting category research for advertising sales teams.
• Experience designing and fulfilling multi-platform sponsorship packages.
• Leadership skills with the ability to drive cross-functional collaboration and innovation.
• Demonstrated success influencing senior stakeholders and cross-functional teams.
• Experience navigating cultural and operational shifts in large, matrixed organizations.
• Passion for consumer-first storytelling and local community impact.
• Operational rigor for simplification and scalability.
• Executive presence with strong communication skills—able to distill complexity into clarity.
• A track record of turning insights into business outcomes across platforms and disciplines.
• Comfort leading through change and ambiguity while staying anchored in strategic purpose.

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

• Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.