Hawke was founded on the idea that every modern business needs a CMO-level expert to lead

digital marketing eﬀorts. We customize data-driven, performance-focused solutions to help

launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’re

shifting the agency paradigm by putting client success ahead of our own. We’ve been featured in

Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull,

Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic

culture.

Job Summary

The Analyst, Paid Social participates in all aspects of clients’ paid social media campaigns,

including initial planning, implementation, monitoring, optimization, analysis and reporting.

Job Responsibilities

Manage buys from set-up to keyword selection, through to targeting buckets, optimization,

and pacing/ reporting

Determine set-up, including testing methodologies, reporting requirements, and

optimization requirements, for ensuring full impact and eﬃciency of each campaign

Lead the monitoring and reporting of campaign performance and proactively communicate

any issues to internal team and client, when necessary

Oversee traﬃcking and site tagging, follow through to ensure sites are enabled, and

functioning properly, QA’ing all pixels

Take part in developing strategic social plans in tandem with internal teams
Integrate social insights into overall planning process, integrating data, research, and

analytics into recommendations

Combine data analysis and client feedback to pull together recommendations and

optimizations; configure, operate, and optimize campaigns to meet client objectives

Provide active voice in optimization strategies, proactively communicating challenges and

opportunities to both internal teams and clients

Use data during and after campaigns to optimize and draw greater conclusions about

clients’ business goals and objectives

Collaborate with Supervisor to identify problems and recommend solutions
Keep Supervisor updated on the status and timing of deliverables

Job Skills

Basic knowledge of analytics and performance media
Familiarity with marketing principles, analytics and concepts
Strong Microsoft Excel and Microsoft PowerPoint skills
A strong writer and presenter
A left and right brain thinker – a data powered strategist
An independent worker with strong time management and organization skills
A problem solver with foresight and the ability to develop creative solutions

Hawke Media 6/21 Detail oriented with commitment to follow through

Nimble and flexible to succeed in a fast-paced environment
A strong team player, willing to roll up your sleeves
Interested in the social landscape and a desire to innovate and keep up with trends
A supporter of and advocate for diversity, equity and inclusion

Role Based Competencies & Behaviors

Assist with optimizing campaign performance while establishing benchmarks for marketing

automation, CRM, and other technologies to support campaign execution. Support in

target strategy and reporting process.

Comprehension of applied marketing strategies. Learn sales and marketing funnels,

audience segmentation and consumer conversion paths.

Excellent verbal and written skills; uncommon organizational
Team player, well organized, able to work in a team setting or independently.
skills, multi-tasking capabilities, and attention to detail.
Create ads that will convert across all platforms. Research and practice, stay ahead of the

latest updates regarding tools, techniques, and methods related to social media.

Ability to learn and grow with our internal Hawke strategy within the channel.

What We Offer

Competitive base salary
Equity participation in select transactions.
Health, dental, vision, and 401(k) with company match.
A results-driven, entrepreneurial culture with high visibility to the CEO

Paid Social Analyst

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