Director, Promotion Planning

Are you ready to shape the promotional strategy that drives viewership across multiple entertainment and news networks? The E.W. Scripps Company is seeking a Director; Promotion Planning to lead our promotional planning team and maximize audience engagement across our diverse portfolio of networks. You'll be at the forefront of strategic promotion planning, working with cutting-edge technology and cross-functional teams to ensure our content reaches and resonates with audiences across all platforms.

WHAT YOU'LL DO:

Provide strategic and tactical direction for a team of promotion planners, including managerial roles, who are responsible for scheduling on-air promotions appearing on our network's cable/satellite, over-the-air and over-the-top (OTT) streaming channels as well as PSAs, on-screen promotional graphics and sponsored elements
Constitute and ensure implementation of best practices for on-air promo and on-screen graphics planning and scheduling across all networks
Work with managers on your team to ensure that the planning needs for each network are met and workloads for managers and individual planners are balanced
Work closely with leadership across marketing, programming, research, sales operations, broadcast operations, and digital departments to ensure alignment of processes and priorities
Participate in strategic planning meetings and facilitate multifunctional project teams for on-air promotion tied to stunts and high-profile programming
Work closely with the research to incorporate ratings and other viewership data into the on-air scheduling strategy and assess the impact of promotion campaigns
Lead discussions with marketing leadership, creative and research to identify areas for promo scheduling optimization and develop testing recommendations where feasible
Advise on process improvements for promo inventory management and workflow
Serve as the administrator and main point of contact for promo and graphics scheduling software

WHAT YOU'LL NEED:

BS/BA in related discipline or equivalent years of experience preferred
Generally, 10+ years of experience in related field preferred
Prior managerial experience preferred

WHAT YOU'LL BRING:

Skilled at managing, motivating, and developing a team of managers who in turn manage their own direct reports
Proven ability to skillfully manage multiple projects at a time
Highly organized and flexible with the ability to quickly adapt to changing priorities
Orientation to tracking and measuring the impact from your efforts
Skilled at recognizing and implementing process improvements
Strong written and verbal communication skills, as well as ability to lead internal presentations
Ability to cultivate relationships with employees across departments and functional areas

WHERE YOU'LL LIVE, WORK AND PLAY:

Atlanta is a vibrant metropolis that perfectly blends Southern charm with big-city sophistication. As the cultural and economic hub of the Southeast, Atlanta offers world-class dining, entertainment, and arts scenes. From the historic neighborhoods of Virginia-Highland and Inman Park to the bustling Midtown district, you'll find diverse communities with unique character and charm.

The city is home to major attractions like the Georgia Aquarium, World of Coca-Cola, and the Martin Luther King Jr. National Historical Park. Sports fans can cheer on the Atlanta Braves, Hawks, Falcons, and Atlanta United FC. With Hartsfield-Jackson Atlanta International Airport as one of the world's busiest, you'll have easy access to destinations worldwide.

Atlanta's thriving job market spans technology, film and television production, healthcare, and finance industries. The city's affordable cost of living compared to other major metros, combined with no state income tax on retirement income and a year-round mild climate, makes it an attractive place to build your career and life. Plus, the nearby Blue Ridge Mountains and Georgia coast are just a few hours' drive away for weekend adventures.

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

ABOUT SCRIPPS:

The E.W. Scripps Company

(NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

Director, Promotion Planning

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