Welcome to Sanrio!

Sanrio is the global lifestyle brand best known for pop icon Hello Kitty. Home to many endearing characters, including My Melody, Kuromi, Pochacco, and Keroppi, Sanrio was founded on the 'small gift, big smile' philosophy—that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has inspired a broad spectrum of unique products and experiences.

🌸✨ Calling all social media superstars! ✨🌸

Do you live for likes 💖, thrive on trends 🔥, and sparkle with creativity 🎀? We’re looking for a Social Media Coordinator to help our brand shine across every platform! From crafting adorable posts 🐰 to keeping our community engaged 🌈, you’ll be one of the voices that makes our fans smile every day. If you’re organized, creative, and love sprinkling a little magic into your work ✨, this role is the perfect fit for you!

Principal Responsibilities:

Under the supervision of the Social Media Manager, provide support to Brand Marketing team in the areas of social media, copywriting, scheduling, publishing, community management, and content development. Ensure the brand is represented accurately to consumers and partners; collaborate with internal team members/departments on branded campaigns related to social media, community management, content, events, costumes, and influencers. Be on top of the latest trends and best practices related to social media.

📸The Details (AKA: Job Responsibilities)

Social Media, Community Management and Content Development

Assist with the creation, copywriting, scheduling, posting, and monitoring of branded organic content for Sanrio’s Social Media platforms, including but not limited to Facebook, Instagram, X, TikTok, Snapchat, Pinterest, Behind the Bow Facebook Community, and YouTube.
Provide support with community management, fan engagement, and social care by monitoring and identifying opportunities to engage with brand fans across social channels daily. Flag any immediate issues with the Brand Marketing team/ Legal/ IP to address promptly.
Submit Creative Service Requests (CSR) on behalf of the Social Media team.
Assist with uploading and organizing all content on Marketing Dropbox and/or SharePoint.
Assist with capturing social content on various photoshoots, video shoots, in the office, and at events with both internal and external partners as needed.
Procure samples and props for various projects. Help coordinate transporting and/or shipping product for photo, video shoots, and prize fulfillment.
Help to review and approve Licensee submissions on Airtable promptly.

🎭Events and Costumes Coordination

Support team with the overall planning and logistics of Sanrio events in relation to Social Media and Influencer activations.
Partner with the Events team to outreach to talent to schedule and book appearances for Social Marketing needs: weekly TikTok content capture, photoshoots, events, activations, etc.
Maintain a working relationship with costume character talent.
Help draft and send call sheets and run of show to share with internal staff, external partners, and talent as needed.
Uphold character training and guidelines for all costume appearances. Staff appearances as needed.

🎨🤝📸What do YOU bring to the table (AKA: Experience, Skillset & Personal Attributes)

2 years’ experience in Marketing, Social Media preferred.
Current active participant across multiple Social Media channels and experience with Facebook, Twitter, Snapchat, Instagram, YouTube, Pinterest, TikTok, etc.
Proficient in MS Office (Excel, Word & PowerPoint, Outlook).
Strong communication skills and the ability to contribute and present ideas in meetings and to other team members.
A team player able to take direction as necessary, work professionally and collaboratively with internal/external business partners.
Must possess excellent organization/prioritization, problem-solving, be nimble, and be able to multitask in a fast-paced environment to handle multiple projects and meet tight deadlines.
You are PERSONALITY +++++
Ability to attend and travel (at least 30%) to events is required.
Attention to detail is a must.
Enthusiasm and affinity for social media, the Sanrio Brand and characters, and knowledge of pop culture are a plus.
English/Japanese bilingual skills are a plus (though not mandatory).
Willing and able to complete other projects and duties as needed and/or assigned.

*Even though this is a hybrid position, candidates must be located in Southern California and able to work in our Torrance office at least 2 days per week.

Hourly Wage Range: $25 - $30/an hour

Social Media Coordinator

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