Who We Are:

160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property and brands.

The Role and What You'll Do:

WME Group is seeking a seasoned Vice President to help lead a high-performing entertainment marketing and advisory team responsible for the day-to-day servicing of our brands in entertainment practice. T his individual will play a pivotal role within the group, overseeing strategic client work, cross-functional collaboration, content team management, and the growth of the practice.

This role requires expertise across the entertainment landscape – including entertainment, content and talent partnerships. They should be a seasoned executive who has successfully worked with brands in original content, inclusive of development, content strategies (product integrations, co-promotional partnerships, etc., account team leadership— client management and a fundamental understanding of the intersection of brands in the entertainment landscape. This individual has deep knowledge, business acumen, and the ability to navigate market trends, audience preferences, and emerging technologies to position clients and their go-to-market strategies for long-term success.

The ideal candidate is a creative strategist, seasoned entertainment executive, operational leader, and team builder who thrives in a fast-paced, client-first environment and brings deep relationships across the industry. A minimum of 10-12 years of experience is required.

Team Leadership & Development

Help lead and mentor a dedicated team, ensuring strategic excellence, high performance, and collaboration across all workstreams
Support and provide thought leadership
Foster a culture of innovation, inclusion, accountability, and professional development
Collaborate closely with senior leadership to shape team structure, resourcing, and process improvements

Strategic Oversight

Lead the development and execution of entertainment marketing strategies for brand and talent clients, grounded in cultural relevance and business impact
Direct and execute quick-turn solutions and demonstrate an ability to solve complex challenges to support the department’s evolving needs internally and externally
Guide the creation of compelling and strategic POVs that position WME Group as a leading voice in the market
Represent the entertainment marketing practice internally and externally with credibility and vision, including but not limited to reports, presentations, trackers, and recommendations to senior leadership
Navigate and enhance the team’s integration into the broader organization (within 160/90 and WME Group) to share insights and gather upstream intelligence

Client Servicing & Business Development

Execute client goals and initiatives involving talent partnerships, content development, and cultural storytelling
Serve as a senior client partner, serving existing and building new trusted relationships to deliver exceptional service across accounts
Drive organic growth through strategic counsel, insights, and proactive opportunity spotting
Lead and support new business pitches, bringing strategic rigor, creative thinking, and a client-first mindset to every proposal
Leverage a strong network of industry relationships with brands, talent, and key stakeholders (e.g., producers, writers, directors, studios, streamers, media executives, etc.) to drive client objectives, unearth unique POVs on culture, and build meaningful connection

You Have These:

A bachelor's degree in a related field (e.g., marketing, public relations, finance, or psychology) is required
10 - 12+ years of entertainment marketing experience. Prior experience with brands, talent agency, network, or studio is required.
4+ years of senior leadership experience over a wide portfolio of diverse clients across a global network managing teams and leading integrated client portfolio
Strong business development track record, including winning and growing accounts
Confident communicator with C-suite stakeholders; able to present strategy and insights with clarity and impact
Proven experience in leading a team and in developing, supporting, and nurturing junior staff.
Ability to thrive in a large, complex (and atypical) organization, managing diverse stakeholders and building stronger relationships and deeper connections within the WME Group network
Deep network of relationships across the entertainment ecosystem (e.g., talent reps, studios, content creators, producers, media executives)
A proven track record for winning business, building business outward, and elevating the profile and profitability of the strategy department within an agency and/or client account
Strong creative and strategic business development capabilities
Excellent problem-solving, negotiation, relationship management, and written communication skills
Highly organized, solutions-oriented, and able to manage multiple priorities in a fast-paced environment
Ability to maintain strict confidentiality at all times

How We Work:

WME Group is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 3 days per week. We see immeasurable value internally and throughout the core of the businesses we support.

Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Per local requirements and in the interest of transparency, the hourly rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Rate Minimum:

$0 annually (minimum will not fall below the applicable state/local minimum salary thresholds)

Hiring Rate Maximum:

$0 annually

160/90 is proud to be an equal opportunity employer that encourages applications from qualified, eligible candidates from all backgrounds and life experiences regardless of race, gender identity, disability, age, sexual orientation, religion, or belief.

VP, Entertainment Marketing

Recommended for you

AI-Focused Entertainment Marketing Intern

Similar positions

VP, Entertainment Marketing

VP, Sports & Live Entertainment Sales

VP, Trade & Partner Marketing