Job Summary

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

C3 Presents creates music festival experiences for millions of fans across the globe, setting the new standard each year for events that are as memorable as they are spectacular, including Austin City Limits Music Festival in Texas, Lollapalooza in Chicago (and seven other countries), and Bonnaroo in Manchester, Tennessee.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

The Associate Festival Marketing Manager collaborates with internal teams to promote festivals and events and drive ticket sales. This role contributes to the development and execution of marketing strategies, analyzes data, manages projects, tracks budgets, and develops the content calendar.

Key responsibilities include managing the budget to ensure accuracy and timeliness of all expenses and invoices; overseeing contests and prize fulfillment, providing digital support for major key milestones and announcements (with a focus on e-mail, website, SMS, and social media), collaborating with the in-house creative team on content production, and supporting on site at festivals including press lounge production and social media management.

Responsibilities

Manage festival budgets in tools such as Airtable and internal budget management software. Submit and track invoices, to ensure budgets and expenses are current.
Collaborate with the Creative team to develop copy and visual assets that align with the marketing goals and reflect the individual character of each festival.
Manage marketing channels (e.g. social medial, website, email, SMS) and support website management and app.
Source and manage relationships with influencers, coordinate with internal and external partners, and project manage campaign timelines and deliverables.
Facilitate the approval process with the Marketing Manager and festival execs, as needed
Manage contest winner communication and prize fulfillment.
Analyze campaign data and prepare reports for leadership
Manage Media Partner wristband fulfillment and shipment for each festival
Collaborate with the Marketing and PR teams to ensure smooth on-site operations, including press lounge set up, social media marketing, giveaway prize fulfillment, and media partner support
Perform graphic design tasks via Photoshop or InDesign a plus (for website and email marketing)
Support on-site at festivals in terms of press lounge production and social media management.
Perform other projects and duties as assigned.

Qualifications

Bachelor’s degree in Business, Marketing, Communication, or a related field preferred
2+ years of experience working in digital, marketing, social media, event production, festivals, technology and/or design
Solid understanding of core marketing concepts, digital media tactics, and marketing analytics
Creative experience in producing and editing marketing content and materials
Strong communication skills with the ability to work effectively across diverse internal and external teams
Proficiency with marketing tools and platforms including Adobe Creative Suite, Sprout Social (preferred), Webflow, Mailchimp, Meta Ads Manager, and major social media channels (Facebook, Instagram, X, YouTube, Spotify, Snapchat, TikTok)
Basic knowledge of video editing for social media content a plus
Proven ability to manage multiple projects and meet deadlines in a fast-paced environment
Strong proficiency in Microsoft Excel and Outlook, and familiarity with budgeting platforms
Excellent organizational skills, attention to detail, initiative and quick learning ability
Demonstrated integrity, professionalism, and sound judgment in all business interactions
Basic knowledge of event production and logistics
Enthusiastic, proactive, and committed to excellence with a positive and collaborative approach.
Ability to travel and work extended or irregular hours, including weekends and evenings, as required by event schedules.

C3 Core Competencies

Demonstrate integrity in the way you operate in day-to-day business and the way you deal with people
Communicate effectively with various audiences by organizing and delivering information appropriately and listening actively to others
Proactively seek solutions to problems. Be enthusiastic and energetic in your approach to your job. Commit to putting in extra effort with a positive attitude.
Be flexible in handling change, able to juggle multiple demands, and adaptable to new situations with fresh ideas or innovative approaches
Stay composed, confident, optimistic, and in problem-solving mode when the going gets tough
Possess the skills needed to perform your job well, paying close attention to detail, accuracy, and completeness

Benefits & Perks

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

WEALTH: 401(k) program with company match, stock reimbursement program

FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support

CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

C3 Presents - Associate Festival Marketing Manager

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