Director Integrated Marketing

Job Title: Integrated Marketing Director

Location: Los Angeles, CA (Hybrid or Remote Optional)

Reports To: SVP of Sales 

About FaZe Clan

FaZe Media, a creator-led IP and internet media company, is a dynamic force in gaming, entertainment, and youth culture. Born from the iconic FaZe Clan, founded in 2010, FaZe Media leverages a massive global audience of over 500 million followers, with 70% aged 18-29, to deliver disruptive, authentic content and unparalleled brand partnerships. Under the leadership of CEO Richard "FaZe Banks" Bengtson, we are redefining the intersection of esports, content creation, and lifestyle branding. Our mission is to build lasting relationships with top-tier brands while staying true to the FaZe ethos—rooted in gaming, innovation, and community.

Position Overview

FaZe Media is seeking a visionary Integrated Marketing Director to drive our explosive growth at the forefront of gaming, entertainment, and youth culture. This pivotal role will orchestrate high-impact B2B brand partnerships with creator-driven campaigns, serving as a strategic linchpin between our Sales, Creative, Content, and Production teams. You’ll craft bold, authentic go-to-market strategies and compelling pitch narratives that resonate with sophisticated media buyers while staying true to FaZe Clan’s disruptive ethos. The ideal candidate brings 5+ years of integrated marketing or brand strategy experience, a proven track record of executing client-facing campaigns, and an instinctive grasp of Gen Z and gaming culture to amplify our global influence

Key Responsibilities

Integrated Marketing & GTM Strategy

• Collaborate closely with Sales, Creative, and Talent teams to craft tailored, high-impact go-to-market (GTM) narratives for B2B brand partnership opportunities, ensuring authenticity with FaZe Clan’s brand identity, Sales positioning, and Brand Partner needs
• Partner with Creative and Talent teams to scope feasibility of campaign concepts, ensuring executable strategies that resonate with media buyers in the B2B space.
• Work with a designer to develop visually compelling, persuasive pitch decks that effectively communicate campaign value propositions to sophisticated media buyers.

Client Campaign Strategy

• Lead the development of bespoke advertising and branded content programs for prospective and existing B2B partners, tailored to meet client KPIs and FaZe Clan’s creative standards.
• Partner with Creative, Production, and Social teams to ensure campaign deliverables are strategically sound, creatively bold, and executed with precision to meet client expectations.

Corporate Communications:

• Partner with a PR agency to shape and execute a robust B2B communications strategy, crafting impactful messaging for press, trade media, and community-facing updates tailored to media buyers and industry stakeholders.
• Ensure consistency and clarity across partner and industry-facing communications, reinforcing FaZe Clan’s leadership in the creator economy.

Cross-Team Collaboration

• Serve as a strategic connector between Sales, Creative, Talent, and Production teams to align on brand initiatives and ensure seamless execution.
• Partner with Creative and Talent teams to validate campaign feasibility and maintain adherence to FaZe Clan’s brand vision throughout execution.

Qualifications:

• 5+ years of experience in integrated marketing, brand strategy, or similar roles (agency or in-house) with a proven track record in the B2B media buying landscape.
• Deep expertise in the brand partnership lifecycle, creative advertising processes, and working with media buyers to secure and execute partnerships.
• Demonstrated experience marketing to Gen Z audiences, particularly in gaming, content, or fashion verticals.
• Exceptional copywriting and storytelling skills, with a focus on creating persuasive pitch decks, campaign messaging, and sales materials for B2B audiences.
• Proven ability to lead cross-functional teams, manage diverse stakeholder needs, and drive collaboration with Creative and Talent teams to ensure campaign feasibility and executional excellence.
• Comfort thriving in a fast-paced, culturally driven environment with evolving priorities and tight deadlines.
• Experience partnering with designers to create visually compelling pitch decks that resonate with B2B media buyers.

Bonus Points:

• Prior experience at a youth culture or creator-first brand with a focus on B2B partnerships.
• Strong familiarity with the gaming ecosystem, creator economy, and media buying trends.
• Established network across media, entertainment, or brand partnership ecosystems, particularly with media buyers and decision-makers.