Job Description
Overview:
We’re looking for a creative powerhouse to be our go-to digital storyteller and lead content creator, driving BJ’s presence across social media and beyond. You’ll be the creative force behind our social content engine, building compelling, scroll-stopping stories that shine across our social channels and extend seamlessly into email, website, and even digital signage inside our restaurants.Responsibilities:
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required for this job. Duties, responsibilities and activities may change at any time with or without notice. Pay Range: USD $70,000.00 - USD $80,000.00 /Yr.
At BJ’s Restaurants, we serve our award-winning craft beer, a Southern California twist on deep dish pizza, the world-renowned dessert – the Pizookie, and much more. BJ’s is a $1 billion public restaurant company and a growth concept with a winning track record of introducing new on-trend menu offerings and opening new restaurants. We offer guests a high-energy, contemporary setting to enjoy special moments with gold standard service. Now is your chance to join our talented team that delivers a differentiated menu and experience to guests across the U.S.
We’re looking for a creative powerhouse to be our go-to digital storyteller and lead content creator, driving BJ’s presence across social media and beyond. You’ll be the creative force behind our social content engine, building compelling, scroll-stopping stories that shine across our social channels and extend seamlessly into email, website, and even digital signage inside our restaurants.
- Create & Own Social Content: Develop content calendars, write copy, and produce dynamic photo/video content that brings BJ’s brand to life.
- Capture the Magic: Visit restaurants regularly to shoot content featuring the atmosphere, food, drinks, people. You’ll be BJ’s lens into the guest experience.
- Edit Like a Pro: Transform raw footage into polished reels and posts that are social-first but adaptable to email, website, and digital in-store displays.
- Influencer Collaborations: Identify the right creators, manage partnerships, and lead content feedback to ensure it aligns with our brand vibe and strategy.
- Be In the Know: Spot and react to trends quickly—social moments, foodie crazes, pop culture—to keep BJ’s always part of the conversation.
- Measure & Optimize: Track performance, analyze engagement, and use insights to constantly elevate our content game.
- Build the Community: Respond to guests, elevate the BJ’s voice, and help make our social channels a place guests love to connect with.
- Ad-hoc Duties: Perform other related duties as assigned to support the marketing team.
- A creative mindset and strong visual eye—you love capturing what makes something craveable, celebratory, and share-worthy.
- Expertise in photo/video production, with hands-on experience in tools like Adobe Premiere, Photoshop, Lightroom, etc.
- Fluency in social media best practices, analytics, and tools like Sprout Social or similar.
- Experience crafting social-first content that’s also versatile enough for email, web banners, and in-store digital signage.
- A natural storyteller with a sense of humor, energy, and emotional insight—you know how to make people feel something in 15 seconds or less.
- Comfort with data and performance metrics—you can dig into dashboards, interpret trends, and translate engagement into actionable insights.
- Bachelor’s degree in Marketing, Communications, Digital Media or related field.
- Salary: Commensurate with experience
Proof of eligibility to work in the U.S. is required. BJ’s Restaurants, Inc. is an Equal Opportunity Employer.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required for this job. Duties, responsibilities and activities may change at any time with or without notice.
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