Position: Director, Partnership Marketing

Position Location: New York (In Office)

Start Date: January 2026

About: The Premier Lacrosse League (PLL) is a professional lacrosse league in North America, composed of 8 teams rostered with the best players in the world. Co-founded by lacrosse superstar Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, The Raine Group, Creative Artists Agency (CAA), and other top investors in sports and media. The PLL is distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN+. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague) and YouTube (YouTube.com/PLL). The league has partnered with blue chip brands, such as Lexus, Whirlpool, Cash App, Gatorade, Nike, and Progressive.

Company Values:

Stay Grounded
Think Critically
Be Helpful
Encourage Creativity
Persevere Through the Noise
Operate Like an Owner

Position Overview:

The Premier Lacrosse League is seeking a Director, Partnership Marketing to lead the management, implementation, and development of impactful marketing and media platforms for select PLL and WLL (Women’s Lacrosse League) partners.

The candidate will be required to work externally and cross functionally on a daily basis to execute impactful sports marketing initiatives. The ideal candidate must be an expert at managing partnerships across multiple industry categories from on-boarding through activation, as well as focus on the ability to retain and expand our existing partners. This role is highly collaborative across the organization and the candidate must be experienced at lateral management between different departments.

This role will report directly to the Vice President, Partnership Marketing.

Qualifications/Requirements:

6-8+ years of experience in the industry, with a focus on partnership marketing, agency, or client servicing roles
- 5+ years of direct account management experience
- 3+ years of managing direct reports
Outstanding relationship builder with well-developed leadership skills
- High quality verbal, written, and interpersonal skills
Experience manage full execution and renewal cycle (implementation, recap, renewal proposal, and closing renewal and/or upsell agreements) in collaboration with the sales and strategy teams
- Knowledge of how to interpret contract language and partnering with legal teams to structure new agreements
Deep understanding of the sports sponsorship landscape
Strategic thinker that can manage both short term and long term projects simultaneously
Comfortable interacting with external parties/partners on a day-to-day basis
Strong organization skills to track partnership asset fulfillment
Regular user of CRM, spreadsheet, word processing, and project management tools
Exemplifies company values
- Encourages creativity while developing new activation opportunities that unlock revenue growth
- Operates like an owner
- Thinks critically, especially regarding how to leverage partner assets to support PLL growth
- Perseveres through the noise, with an outstanding attention to detail
- Be Helpful, understands cross-departmental touchpoints of partnership management and supports other departments

Responsibilities:

Ownership of Tier A account portfolio across various categories
Strategize, forecast, and execute details of partnership activations across all platforms
Develop partnership strategies that both exceed partner KPIs and advance PLL/WLL business objectives
Build positive relationships with cross-functional Director, VP-level partners
Run a set of weekly update calls, focused on accounts with moderate complexity, including endemic brands
Present delivery reports and articulate data-driven insights that inform partner decisions and unlock incremental investment
Lead account renewals: strategy, presentation, negotiation, and deal closing
Develop new ideas that deliver against partner marketing objectives and drive revenue growth
Maintain expert level knowledge of partner marketing objectives, both with the PLL/WLL and with competitors
Team lead for select strategic projects such as:
- Asset Tracking + Partner Reporting
- VIP Executive Events
- Internal + External Process Development
- Sales Transition Process Development
Travel regularly to PLL events and ensure proper execution of on-site activations
Expand network throughout partner marketing org, including senior level decision-makers
- Clear execution with organizational peers as directed

Compensation:

$110,000 - $120,000 Base Salary
Based on the candidate’s experience, seniority, and location

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Director, Partnership Marketing

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