Manager, Brand Marketing

Company Description

Overview
SPANX isn’t your average company. We revolutionized an industry by challenging the status quo and putting the customer first. You might know the story: our founder, Sara Blakely, who needed the right thing as a base layer to feel 100% in white pants, so she cut the legs off a pair of tights and Spanx was born. The spark of that origin is the fuel for our future. We grew up in shapewear. But we’ve graduated. For 25 years (yep, we're old enough to rent a car now), we've been experimenting, innovating, and occasionally banging our heads against the drawing board. And we will never stop obsessing about what women who are out there doing their thing deserve. Because we are those women. And we’re honored to create on behalf of us all.

We make elevated essentials with confidence built in. Essentials for layering underneath or wearing out loud, for “just-between-us” and “where'd you get that?” For everything you've got planned (and don't). Because what you put on can change how you show up. And if its' not working for you, it's got no place in your closet. Or on your body. Creating items that’ll make you feel great is a matter of the heart—and the lab. In every Spanx product is technology we design and build to highlight, complement, and form your look, just the way you like it. SPANX design and technology help make sure what you see in the mirror reflects that feeling of feeling your best (you know the feeling?). We are a high-growth, innovative and ambitious company and we are embarking on an exciting trajectory of both digital and international expansion.

About the role
As the Manager, Brand Marketing, you will develop and execute marketing strategies that drive sales and brand awareness. You will collaborate with cross-functional teams to ensure our marketing initiatives align with our business objectives and resonate with our target audience. As a key collaborator between the marketing and creative teams, the ideal candidate will bring experience in brand marketing, brand creative, and executing innovative activations and experiences.

This role is based in our New York office/Atlanta office, requires weekly in-office work Tuesday-Thursday, and reports to the Director of Brand.

The annual base salary for this position ranges from $90,000 to $110,000 Actual salary will vary based on a candidate's location, qualifications, skills, and experience.

Job Description

You’ll love it because you will…

• Obsess the SPANX consumer and her needs
• Campaign Innovation: Generate innovative ideas for editorial campaigns and experiential elements, including out-of-home and digital activations
• Brand Guardian: Ensure the team serves as guardians of the brand, consistently elevating it through high-quality work. Oversee editorial campaigns from conceptualization to brilliant execution, maintaining brand consistency in all messaging.
• Storytelling Expertise: Pair story concepts with a vision for bringing them to life across physical and digital platforms
• Collaboration: Work closely with the brand and design teams to ensure brand consistency and maintain the highest caliber of creative work across all campaigns.
• Collaborate with multiple stakeholders to deliver on campaign and project briefs
• You will be responsible for helping to define and uphold “SPANX Standards” driving brand and creative excellence through all forms of storytelling
• Work strategically to drive ideas and brand awareness, providing strong engagement through creative deliverables across all consumer channels.

Qualifications

We require…

• 5+ years of relevant marketing, creative strategy and/or content management experience is preferred
• Collaboration: Accepts and appreciates other people; demonstrates courtesy and compassion; supports, encourages, and thanks others; consults, listens, and understands others; promotes diversity and builds morale, team cohesion, and collaboration.
• Creativity & Innovation: Embraces new ideas; seeks out diverse perspectives; reassesses, experiments, and brainstorms to generate ideas and insights; thinks in new and different ways to create innovative approaches and solutions.
• Strategic Thinking: Considers present and future factors, strategizes for key objectives, and actively seeks opportunities for positive change. Proactively tackles challenges and fosters innovation.

Additional Information

Spanx is proud of our continued Progressive People Practices…

• Company Healthcare Plan: $0.00 out of pocket (Employee only benefit)
  Fertility testing and treatment are included in Spanx’s medical plans, even without the diagnosis of infertility.
• Parental Leave Policy: Primary caregiver receives 16 weeks AND will have the option to work a half-time schedule (20 hours per week) for up to four additional weeks with full-time (40 hours per week) pay.
• Mental Health Days: 10 days
• 401K: Matched up to 4% with immediate vesting.
• PTO & Company Holidays: PLUS two full weeks of companywide closures (one in the Summer; one between Christmas and NYE)
• Flex Friday: Year-round half day Fridays!