Marketing Lead, F1 on Apple TV

New York City, New York, United StatesMarketing

Culver City, California, United StatesNew York City, New York, United StatesWork Locations (2)

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Summary

Posted:Nov 17, 2025

Role Number:200632622-2459

The people here at Apple don’t just create products — they create the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it.

Description

Come be a part of the Apple Sports Group — one of the most exciting and fastest-growing areas at Apple. We are seeking an experienced, strategic, and entrepreneurial Marketing Lead to drive the end-to-end go-to-market marketing strategy for F1 on Apple TV. Lead comprehensive, season-long campaign planning — from launch to finale — driving marketing strategy and execution that build cultural relevance, maximize awareness, drive tune-in, and grow F1’s presence both inside and outside the Apple ecosystem. You will shape how F1 on Apple TV shows up for fans across multiple touchpoints — spanning league, driver, and creator partnerships, tentpole moments, and experiential activations that deliver meaningful marketing impact. Partner closely with cross-functional teams across Apple to deliver integrated, world-class marketing that blends creativity with measurable business results. The ideal candidate is a marketing leader who connects storytelling to outcomes, inspires collaboration, and brings a deep understanding of the global sports and streaming landscape.

Responsibilities

Senior level oversight of go-to-market planning, strategy & campaign execution including positioning, budgeting, KPIs, targeting, cross-functional briefing and alignment across Apple paid & owned channels and league partners.
Partner with creative teams to deliver breakthrough campaigns and creative assets throughout the season.
Execute high-impact activations across on-the-ground, digital, and social channels.
Work across the Apple ecosystem to drive cross-platform promotion and tune-in across Apple Services.
Provide & present timely updates to Apple cross-functional teams and senior leadership on campaign status, key learnings, and performance metrics.
To be successful in this role, you should: be customer-focused, organized, and team-minded; thrive in ambiguous environments; and love sports.

Minimum Qualifications

10+ years of relevant sports marketing experience in consulting and/or consumer marketing across media and entertainment
Experience in launching and leading full funnel integrated marketing campaigns, in partnership with multiple external and internal partners.
Proven experience developing consumer-first marketing strategies, connecting storytelling to business results, primarily focused on consumer engagement and retention, and increasing brand awareness.
Strong leadership and project management capabilities with exceptional attention to detail; successful track record delivering results and exceeding expectations on time.
Strong presentation skills and experience crafting Keynote presentations for senior leadership; ability to quickly translate complex issues into a coherent narrative that prompts collaboration, alignment, and action.
Experience collaborating with league partners in joint campaigns, creative & approvals.
Bachelor’s degree required.

Preferred Qualifications

Self-starter mentality with the ability to work effectively in a fast-paced environment; comfort managing ambiguity while driving results with minimal guidance.
Strong ability to influence and align stakeholders cross-functionally.
Thrives working on highly collaborative projects, effective at building consensus, fostering trust, handling decisions with ease while navigating ambiguity.
Passion for and knowledge of the global sports industry & consumer trends.
Masters degree, a plus.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $146,800 and $274,500, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Marketing Lead, F1 on Apple TV

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