Sr. Manager- Global Marketing (Urban Decay)

POSITION TITLE: Sr. Manager- Global Marketing

BRAND: Urban Decay

Location: El Segundo, CA

The Global Marketing Sr. Manager will be responsible for driving the 360 launch plan strategy, the creative/product execution together with the activation & content development. S/he will help manage the development of the marketing panier as well as category growth worldwide. S/he will lead the liaison between all cross-functional teams.

MAIN ACCOUNTABILITIES

• Define the short and long-term global marketing strategy for the respective category
• Develop innovative and out-of-the box product concepts
• Identify portfolio gaps through market analysis, trend identification and consumer insights
• Work closely with Product Development to drive product, benefits, vision and overall message based on market-relevant insights: global forecast, value analysis, brand profitability, development costs, etc.
• Integrate strategic countries in the development process to build strong marketing plan according to international markets (competition, distribution, consumers)
• Develop a strong 360 launch strategy for each product - own the consumer journey
• Create an integrated, engaging and consumer-centric brand/product experience by taking a lead on conversion-driven content and digital first marketing mix
• Develop creative content & communication strategies for the makeup portfolio (brand content, creator-led content, online & offline) consistent with the brand’s sense of purpose
• Accompany the wider 360 teams in preparation of meetings
• Responsible for product and content development timelines and senior management approvals to ensure on time delivery
• Lead marketing presentations to senior management and international markets
• Continue to grow core franchises; Identify key marketing opportunities to creatively drive brand awareness with maximum impact
• Manage, train and develop team members

REQUIREMENTS

• Knowledge of global marketing and product development
• Knowledge of international markets preferred
• Highly creative
• Out-of-the box thinker and able to produce innovative ideas
• Strong pulse for trends
• Excellent communication, presentation and concept-writing skills
• Strong business acumen and understanding of beauty and color cosmetics as well as the Gen Z consumer
• Deep understanding of the consumer journey and 360 activations
• Digital understanding in relation to concepts/products/execution
• Entrepreneurial spirit, attention to detail, customer-first mindset
• Proven ability to multi-task and manage complexity
• Ability to work in a fast-paced environment and against tight deadlines
• Ability to interact effectively and professionally with cross-functional departments
• Proficient in Microsoft Excel, Word and PowerPoint to demonstrate ideas, concepts and market findings (pie chart/bar graphs/etc.)

KNOWLEDGE, SKILLS AND EXPERIENCE

• Bachelor’s degree in Marketing or a related field preferred
• Minimum of 5 years’ experience in the beauty industry, specifically in color marketing/development
• Digital/360 experience

Salary Range: 107k-150k base + bonus