TITLE: Brand Marketing Ambassador Coordinator

POSITION TYPE: Full Time, Non-Exempt

COMPANY: Sharks Sports and Entertainment, LLC

LOCATION: San Jose, CA

REPORTS TO: Marketing Manager

POSTING DATED: February 14, 2025

Pay Range: The pay range for this role is $31-34 per hour.

Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands and primary work location. The base pay range provided is subject to change and may be modified in the future.

Position Overview

Under the direction of the Marketing Manager, the Brand Marketing Ambassador Coordinator (BMAC) will be responsible for coordinating and executing the Sharks Brand Ambassador Program, leveraging passionate advocates to connect with key growth audiences. This role will primarily oversee the recruitment, activation, and ongoing management of a team of 10 brand ambassadors who will represent the organization year-round at events, appearances, and through social media engagement. The role will also support Sharks Sports & Entertainment brand marketing initiatives to meet the market where they are. The ideal candidate is a highly organized and proactive individual with strong communication skills and the ability to coordinate multiple initiatives seamlessly.

If you are an enthusiastic marketing professional with a passion for fan engagement and brand advocacy, we encourage you to apply for this exciting opportunity to be part of Team Teal!

Essential Duties and Responsibilities:

Program Coordination: Coordinate and support the Sharks Brand Ambassador Program to engage high school, college, and adult fans in meaningful ways.
Ambassador Recruitment: Assist Marketing Manager with the recruitment, hiring, and training of 10 brand ambassadors to effectively represent the team at events, appearances, and on social media.
Event Coordination: Schedule, plan, and oversee ambassador and other activations at in-person events, ensuring seamless execution.
Messaging & Communication: Approve and manage messaging for ambassador engagements across social media, eMarketing, and digital platforms. Identify opportunities to showcase brand across all touchpoints.
Content Collaboration: Work closely with the marketing and social media teams to align ambassador content with brand strategy.
Advocate Outreach: Identify and contact potential advocates to initiate relationships with SSE (beyond the 10 paid brand ambassadors) (e.g. public figures)
Cross-Functional Communication: Serve as the primary point of contact for all internal and external ambassador-related communications.
Performance Tracking: Monitor and report on ambassador effectiveness, engagement, and overall program success, making data-driven recommendations for improvement.
Budget Management: Assist in managing the program budget, ensuring cost-effective execution of activations.
Content collection: collect content (photos / video / written stories / captions / recaps) to encapsulate activations.
Other duties as assigned.

Minimum Qualifications

Bachelor’s degree in Marketing, Communications, Sports Management, or a related field.
2+ years of experience in marketing, brand management, event planning, PR/communications, or related fields.
Experience managing brand ambassadors, influencers, or promotional teams preferred.
Strong project management and organizational skills with the ability to prioritize tasks effectively.
Excellent written and verbal communication skills.
Comfortable working cross-functionally with different teams and stakeholders.
Knowledge of social media platforms and digital marketing strategies.
Passion for sports and fan engagement is a plus.
Creative eye for content including collecting stills, video, writing recaps, etc.

Key Competencies

Highly organized and detail oriented.
Ability to multitask and manage multiple projects simultaneously.
Strong interpersonal and relationship-building skills.
Creative thinker with a proactive approach to problem-solving.
Trend hunter who is keen on keeping their finger on the pulse of what fans are engaged in across industries (fashion, F&B, technology, sports, etc.)

Physical Requirements

Ability to sit, stand and utilize a computer for extended periods of time
Communicate via phone and email with a variety of individuals
Ability to bend at the waist, reach overhead and lift up to 15 lbs with or without accommodation
Physically navigate stairs and catwalks at SSE facilities during normal work hours and events with or without accommodation
Ability to work occasional extended hours including nights, weekends, holidays (all with advance notice)
May be required to travel to other company locations
May be required to attend conference, events, and training sessions within Bay Area or in- or out-of-state locations.

What We Offer

Competitive compensation (base salary and variable incentive plan)
Medical/Dental/Vision/Flexible Spending Accounts (all LGBTQ+ friendly)
Pretax Transportation Benefit
401K (pre-tax and Roth options)
Generous Paid Time Off
Minimum of 10 Paid Holidays and Wellness Days per year
Complimentary or discounted sports and event tickets
Other League & partner discounts
Central office location in downtown San Jose at the heart of Silicon Valley; convenient access to Caltrain, VTA, major freeways and free parking
An inclusive culture which values diversity of background and a passion to improve our SSE’s commitment to change with impact on our community and industry
Potential for flexible scheduling and telework opportunities
Free access to on-site Volta EV charging stations on non-event days

This position is not eligible for U.S. work authorization sponsorship.

Summary:

Born in 1991, Sharks Sports and Entertainment (“SSE”) has grown into a multi-faceted organization that includes the SAP Center, the NHL San Jose Sharks, the AHL San Jose Barracuda, the Tech CU Arena, three Sharks Ice facilities, and the non-profit Sharks Foundation. Additionally, we are growing our organization through expansion in the Bay Area and surrounding communities in Northern California.

We work and play in the Bay Area, and are deeply influenced by the technology, innovation, diversity, and commitment to excellence that surrounds us. Our culture is transforming to reflect those values, with an eye towards a pioneering, forward-thinking, and inclusive environment in sports and entertainment.

We live, work, and innovate by a set of Pioneering Principles:

T – Team success is more important than individual success

E – Exceptional experience is non-negotiable in everything we do

A – Appreciate others for their diversity and opinions

M – More risk leads to more rewards and expands our comfort zones

T – Trust that all teammates have the best intentions

E – Empower all teammates to make informed decisions

A – Always say what you really mean and do what you say

L – Lead by showing the respect to others you expect from them

We strive to unite people through a shared love of ice sports, entertainment, and our hometown. We are #TealTogether.

Our Commitment to Diversity, Inclusion & Belonging

Here at Team Teal, we recognize and celebrate that individuals come with a wealth of experience and talent well beyond any list of required skills and qualifications – in fact, we believe diversity of backgrounds and skills, combined with passion, are the most important keys to meaningful innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.

Equal Opportunity Employer

Sharks Sports and Entertainment is an equal opportunity employer. We accept our responsibility to make employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, gender expression, national origin, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veterans’ status, pregnancy, childbirth and related medical conditions, genetic information, or any other classification protected by applicable federal, state, and local laws and ordinances.

Notice to Recruiters and Agencies

SSE recruits candidates directly, rather than through third-party recruiters or agencies. Under no circumstances will SSE pay a fee for candidates submitted or presented without a signed recruiting agreement in place between SSE and the recruiter or agency prior to the submittal; any submittal must be for requisition specifically and individually assigned in writing by SSE’s HR department. In the case of candidate(s) submitted or presented to SSE by a recruiter or agency without a signed agreement AND written assignment by SSE Human Resources, SSE explicitly reserves the right to pursue and hire those candidate(s) with no financial obligation to the recruiter or agency.

Brand Marketing Ambassador Coordinator

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