VP, Automated Sales (Disney Ad Sales)

Apply Now Apply Later Job ID 10133348 Location New York, New York, United States Business Disney Advertising Date posted Oct. 08, 2025

Job Summary:

The Vice President, Automated Sales is accountable for accelerating Disney Advertising’s programmatic and self-service businesses with a primary focus on growth across the major holding companies. Reporting to the SVP, Automated Sales, this executive owns automated revenue growth, senior client/agency/DSP relationships, and the creation of net-new market demand beyond upfront conversions. Leading a team of 30+, they partner across Ad Platforms, Product, and Operations to deliver measurable results and establish Disney as a must-buy in automated channels.

Key Stakeholders/Interactions:

Sales Leadership
Revenue Management & Operations Teams
Ad Platforms, Ad Sales Marketing and Partnership
Client Solutions & Addressable Enablement Leadership
Demand Side Platforms
Supply Side Platforms
Trading Desks, Agency and Marketing Clients

Responsibilities and Duties of the Role:

Manage a team of 30+ employees consisting of Directors, Account Executive and Associate Account Executives
Lead automated sales and strategy for the Holding Companies across all conversations related to the Upfront and Scatter marketplaces
Responsible for meeting and exceeding automation revenue goals for assigned coverage areas: Agencies and DSPs
Drive innovation around new products and integrations with Demand Side Platforms, Supply Side Platforms and agency development teams
Maintain a recognized presence in the market with the full complement of programmatic, data driven and automated sales opportunities
Respond proactively to all requests; guide automation RFPs to key DAS stakeholders so that critical deadlines are achieved
Oversee RFP’s & pitches for both programmatic and Disney Campaign Manager
Partner with internal teams to deliver best in class campaigns which exceed stated campaign KPIs
Provide weekly updates on Automation revenue performance, including details on booked deals, working pipeline, progress against UF commits, 1P data opportunities, biddable and guaranteed deal opportunities
Help develop programmatic narrative for the portfolio and take it to market with the Multimedia and Addressable sellers
Work in coordination with the Multimedia & Addressable teams but be autonomous to divide and conquer programmatic sales in market
Partner with DAS’s internal teams including Addressable Enablement, Ad Operations, Revenue Management, Transactional Sales, Business Operations and Client & Brand Solutions to devise automated advertising solutions and drive innovation and creativity throughout the entire sales process
Foster meaningful C level relationships with ad technology partner companies, agencies, and clients in the Automation space
Provide guidance and leadership to Automation Directors, Account Executives and Associate Account Executives
Ensure we have a diverse team and a positive culture of inclusion

Basic Qualifications:

12+ years of direct selling experience in advertising sales with relevant sales experience in a media organization
Significant experience in Programmatic and Addressable advertising sales, understanding and delivering direct and programmatic sales
Deep experience with Demand Side Platforms, Supply Side Platforms, data, automated media sales, as well as experience working with agencies focusing on new media
Strong understanding of new media technologies
A change leader with experience guiding new teams to deliver revenue
Experience interfacing with high level executives, clients and agencies
Experienced leader of data driven sales managing the sales cycle with advanced campaign measurement and attribution

Preferred Qualifications:

Three years’ experience working with Demand Side Platforms in a strategic business development atmosphere
Three years’ experience working with agency trading desks and automated buying platforms
Strong Sales Leader with an established history of prospecting new clients, generating leads and closing sales
Able to simply and compellingly present complex marketing programs to clients. Able to lead brainstorming sessions as the need and situations demand
Manage multiple projects with tight deadlines; communicate effectively with a range of executives, department teams and clients
Ability to perform at a high level even when faced with unexpected change; creative problem solver in dealing with difficult or unexpected challenges
Be willing to take risks to ensure creative thinking and the best outcomes possible
Able to work with data, create solutions and deal with ambiguity
Ability to travel based on business needs

Required Education:

Bachelor’s degree required

The hiring range for this position in New York, NY is $285,700 to $383,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

VP, Automated Sales (Disney Ad Sales)

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