Retail Marketing Intern, Consumer Products, Games & Publishing

Madrid, Spain
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Job Description

Retail Marketing Intern, Consumer Products, Games & Publishing

Apply Now Apply Later Job ID 10121300 Location Madrid, Spain Business Disney Experiences Date posted May 12, 2025

Job Summary:

The Walt Disney Company offers an internship in Madrid in Retail Marketing at the Disney Consumer Product department.


The role will consist of:

Participate on the implementation of the global Retail Marketing DCP strategy, through the development of specific actions ensuring all the EMEA and Iberia strategic plans are correctly launched across:

  • Retail Marketing Strategy & Planning;
  • DCP Franchise Management w/Regional Team;
  • Internal voice and advocate of the DCP Franchise across TWDC Brand Management.

On the Retail area, his/her main responsibilities will be:

  • Support Retail teams to create ad hoc plans for licensees & retailers;
  • Content plans: localize Regional campaigns & create new content;
  • Implement & coordinate Shopper digital marketing campaigns partnering with DCP Franchise Regional Leads & Local Integrated Marketing
  • B2B strategy: Licensee meeting, retailers workshops, retailers newsletter, etc. -.

The key accountabilities:

  • 'Coordination & Implement of Shopper marketing campaigns partnering with Franchise Regional, Leads & Local Integrated Marketing.
  • Supervision of marketing and communication campaigns of licensees (concept, promotional premiums, approval of materials).
  • Assist with the development of proposals for retailers & partners.
  • Ensure partner websites are up to date and aligned with TWDC brand guidelines.
  • Coordination with other lines of business of the company (TDS, DLP, PR).
  • Track availability of all Franchisees pitches, marketing materials and product development assets for Retailers & Licencees. Support (and attend where needed) – Retail Events, promotions on-line & instore, etc
  • Responsible of creative approval process and prepare reports.

Expected areas of competence:

  • Communication skills.
  • Hard-worker.
  • Proactive.
  • Good team-player.
  • Flexibility.
  • Well organized.
  • Creativity.
  • Must be able to see the “big picture”.

EXPERIENCE REQUIRED FOR THE POSITION:

  • Knowledge Marketing / Trade Marketing and/or Franchise environment.
  • Marketing, Licensing or retail experience necessary.
  • Must have understanding of retail and distribution channels, product development process and experience of presenting to large audiences.
  • Excellent analytical, communication and presentation skills.
  • Previous experience in marketing roles desirable

QUALIFICATION/EDUCATION/KNOWLEDGE DESIRED:

  • Degree in Business Administration, Marketing, Advertising or related discipline. [It is essential to have completed the degree (degree already paid) and no more than 3 years have elapsed since the completion of it]
  • Fluent in English.
  • Excellent organizational & prioritization skills to work independently and manage projects with many moving parts.


Ofrecemos un contrato en prácticas* de 1 año (6+6 meses).

*Requisitos: Este contrato podrá concertarse con quienes estuvieren en posesión de título universitario o de formación profesional de grado medio o superior o títulos oficialmente reconocidos como equivalentes, de acuerdo con las leyes reguladoras del sistema educativo vigente, o de certificado de profesionalidad, de acuerdo con lo previsto en la Ley Orgánica 5/2002, de 19 de junio, de las Cualificaciones y de la Formación Profesional, que habiliten para el ejercicio profesional.

Que no hayan transcurrido más de tres años, o de cinco cuando el contrato se concierte con un trabajador con discapacidad, desde la terminación de los estudios.