Manager, Event Marketing

ABOUT LIV GOLF

The LIV Golf League is the world’s only global golf league featuring 13 teams, a 14-tournament schedule, and many of the world’s best golfers. Launched in 2022, the League was designed to expand the sport on a global level and create new value within the golfing ecosystem while enhancing the game’s societal impact. A landmark investment by LIV Golf also launched The International Series, a set of 10 enhanced events sanctioned by the Asian Tour, with elevated prize funds in world-class destinations, offering a pathway for leading professional and amateur golfers from around the world into the LIV Golf League.

Only four years into operations and with tournaments across North and Latin Americas, Asia, Australia, the Middle East and Europe, LIV Golf remains committed to developing the sport at every level and exposing more people to the positive virtues of the game through its unique blend of intense competition and entertainment.

LIV Golf is owned and operated by LIV Golf Investments whose vision and mission are centered around making holistic and sustainable investments to enhance the global golf ecosystem and unlock the sport’s untapped worldwide potential.

HISTORY

LIV Golf launched in 2022 as an eight-event Invitational Series with tournaments across the U.S., Europe and Asia. 2023 saw the first official season of the LIV Golf League, establishing the sport’s first professional golf teams captained by many of the game’s most decorated superstars competing in 14 events around the world.

The format respects golf’s history and traditions with updates for modern-day sports fans; three days, 54 holes, no cut, shotgun start, and simultaneous team and individual competitions, offering a faster tournament that drives engaging storylines and offers an immersive fan experience. The League’s award-winning events, each wholly owned and operated by LIV Golf and broadcast to over 500 million homes worldwide, showcase world-class competition within a family-friendly environment. Music entertainment, live concerts and a festival-style atmosphere play a signature role with LIV Golf, a two-time winner of the World’s Best Golf Event from the World Golf Awards and a Sports Business Awards Finalist for Sports Event of the Year.

LIV Golf continues to expand its reach by bringing the League to new and returning markets featuring some of the most iconic venues in the world. It has also introduced free agency to professional golf, integrating end-of-season player promotion and relegation, team trades and off-season roster movement that drive year-round fan engagement, embraced by many of the world’s most popular sports.

Away from the entertainment on the course, LIV Golf is dedicated to enhancing the well-being of the communities it visits through its ground-breaking social impact and sustainability strategy, ‘Potential, Unleashed.’ Named a 2024 Most Impactful award winner by Front Office Sports for utilising its platform to make a positive impact off the course, the League is committed to giving back and improving the world through golf.

Role Objective

The Manager, Event Marketing will support the planning and execution of event marketing strategies that elevate the LIV Golf brand and drive attendance across all U.S. tournaments.

This role requires a hands-on, organised marketer who can effectively manage campaigns, collaborate across teams and agencies, and ensure all marketing activities are aligned with brand objectives. It is ideal for a marketing professional with experience in live events, sports, or entertainment.

Key Responsibilities

Event Marketing Execution

• Support the development and execution of integrated marketing plans for LIV Golf’s U.S. events.
• Deliver campaigns that promote brand awareness and drive ticket sales, with a focus on reaching younger and more diverse audiences.

Collaboration & Coordination

• Collaborate with internal teams (ticketing, digital, PR, creative) and external partners (agencies, host venues) to align on campaign deliverables.
• Coordinate with event operations teams to ensure the on-site experience reflects the marketing vision.

Creative & Messaging Oversight

• Manage the creative development process - including briefing, feedback, and approvals - for digital, video, and print assets.
• Ensure consistent messaging and brand alignment across all channels and touchpoints.

Stakeholder Communication

• Develop clear, compelling presentations to communicate marketing plans and updates to internal and external stakeholders.
• Serve as a key point of contact for internal teams regarding event marketing activity.

Partnership Support

• Assist with the activation and fulfilment of value-in-kind marketing partnerships.
• Support the partnership team with the delivery of marketing-specific contractual deliverables.

Digital & Consumer Journey

• Help optimise event web pages, ticketing flows, and other digital touchpoints to enhance the fan experience.

Budget & Performance Tracking

• Support budget tracking and financial coordination for event marketing campaigns.
• Monitor campaign performance, report on KPIs, and contribute to post-event analysis and recommendations.

Experience

• Proven experience executing successful marketing campaigns in sports, entertainment, or live events.
• Strong project management and team coordination skills across internal departments and external partners.
• Familiarity with fast-paced environments and the flexibility to adapt quickly.
• Hands-on experience managing the development of creative assets (video, digital, print).
• Comfortable using data and insights to inform and refine marketing strategies.
• Experienced in presenting marketing plans and updates using PowerPoint or Google Slides.
• Passion for sports or live events - knowledge of golf is a plus.

Required Skills

• Proactive self-starter with strong organisational and time management skills.
• Excellent communication and interpersonal abilities.
• Strong project management skills, with the ability to manage multiple campaigns simultaneously.
• Meticulous attention to detail and a commitment to high-quality execution.
• Creative thinker with a solution-oriented mindset.
• Strong PowerPoint/Slides skills to communicate strategy and ideas effectively.
• Comfortable working cross-functionally and managing agency relationships.
• Analytical mindset with the ability to track performance and optimise execution based on insights.

LIV Golf Investments is an equal opportunity employer that is committed to diversity and inclusion in the workplace and the equal treatment of all current and prospective employees.

We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate. This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, termination, leave of absence, compensation, benefits, training, and apprenticeships.

LIV Golf Investments makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Compensation Range: $90K - $110K