WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

THE JOB

We are currently looking for a Director of Regional Marketing. In this role, under the guidance of the Regional Marketing Management Team, you’ll be responsible for marketing efforts for arena, stadium and amphitheater shows. This role will work hand-in hand with local teams, promoters and partners to make sure every event is a hit. The role will manage a small team that may consist of Marketing Managers and/or Marketing Coordinators.

This position is a work-from-home role with the possibility of transitioning to in-office at the discretion of the company.

The selected candidate will be expected to live in the Fort Smith-Fayetteville-Springdale-Rogers DMA, or move to the aforementioned DMA by Summer 2026 (relocation support will not be provided).

WHAT THIS ROLE WILL DO

Act as the key internal contact with various stakeholders to prepare, present and execute marketing and promotional campaigns for multiple Live Nation events primarily at the arena, stadium and amphitheater level
Manage and develop direct report(s)
Serve as the primary local contact for artist marketing representatives regarding venue and show marketing plans
Partner with the local talent buying team to manage the success of local events across multiple venues
Create impactful promotions for Live Nation events using multiple regional media partners
Manage multiple event advertising budgets
Compile and share extensive audience and artist demographic information to shape development of marketing plans
Identify and activate new strategic marketing partners to enhance artist and venue exposure in the community
Partner with the Venue Marketing team to maximize show awareness on socials, in emails, on websites and in venue
Ensure all necessary show marketing information is input into Live Nation proprietary marketing tools
Coordinate multiple teams of experts to successfully execute marketing campaigns inclusive of, but not limited to, advertising, media events & PR and content creation.
Work with internal stakeholders to provide post show marketing analytics recaps to artists
Coordinate street team and grassroots marketing efforts with local market contacts
Day of show event coverage as necessary

WHAT THIS PERSON WILL BRING

Bachelor’s degree in marketing or a related field preferred, but not required
Strong organizational skills and attention to detail
Minimum of 6+ years prior experience in event marketing within an entertainment, sports or public assembly facility setting
Minimum of 6+ years prior experience managing local media relationships
Minimum of 6+ years working with artist marketing representatives
2+ years of experience managing direct reports
Knowledge of both digital and traditional media, including paid social, programmatic, radio and grassroots.
Vast knowledge of the Northwest Arkansas, Oklahoma City, and/or Tulsa marketing landscapes.
Pre-existing relationships with media in the Northwest Arkansas, Oklahoma City, and/or Tulsa markets is a plus.
Ability to thrive in a fast-paced & high-volume environment
Ability to troubleshoot and problem solve independently
Excellent communication skills, both verbal and written
Ability to work day, evening and weekend hours, based on the needs of daily business operations
Willingness to travel as needed

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

WEALTH: 401(k) program with company match, stock reimbursement program

FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support

CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

#LI-KN1

Regional Marketing Director

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