CREATIVE STRATEGIST

BBC
New York, NY
Posted

Job Description

JOB DETAILS

JOB BAND: D

CONTRACT TYPE: Permanent, Full-time

DEPARTMENT: Commercial – BBC Studios Storyworks

LOCATION: New York – Hybrid

PROPOSED SALARY RANGE: $80,000 - $90,000 depending on relevant skills, knowledge, and experience. This range does not include bonus compensation or other benefits that an individual may be eligible for.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.

Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

PURPOSE OF THE ROLE

Join BBC StoryWorks, the branded content studio of BBC Global Digital News & Streaming, and bring compelling storytelling to life for commercial partners across the Americas. As a Creative Strategist, you’ll develop insight-driven, multi-platform campaigns that align with the BBC’s trusted voice while delivering impact for global advertisers.

WHY JOIN THE TEAM

This is your chance to be part of a dynamic, close-knit creative team that sits at the intersection of storytelling, strategy, and innovation. You'll work with some of the world’s most iconic content brands, shaping campaigns that reach passionate audiences across BBC.com. Every day offers the opportunity to experiment, learn, and grow.

Your Key Responsibilities And Impact

  • Develop innovative branded content concepts across digital formats that reflect BBC editorial integrity and meet client objectives
  • Craft strategic, compelling pitch materials in collaboration with sales, editorial, and design teams
  • Respond to RFPs and create proactive content proposals informed by insights and trends
  • Ensure alignment from concept to execution, offering creative oversight during production
  • Analyze audience data and market trends to inform campaign strategy and strengthen storytelling impact

Essential Criteria

YOUR SKILLS AND EXPERIENCE

  • 3–4+ years of experience in branded content, digital publishing, marketing, or media
  • Strong storytelling instincts across formats including video, written, audio, and experiential
  • Excellent communication and presentation skills with a sharp eye for detail
  • Strategic thinker with a creative mindset and the ability to deliver under pressure
  • Experience collaborating with cross-functional teams in a fast-paced environment

Desired But Not Required

  • Familiarity with BBC.com content verticals (e.g., BBC Culture, BBC Earth, BBC Travel)
  • Background or education in marketing, journalism, English, or creative writing
  • Experience in content distribution strategies and social-first campaign development
  • Knowledge of global and North American audience insights and digital trends
  • Previous experience at a content studio, publisher, or creative agency

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

For any general queries, please contact: bbchr@bbc.co.uk
  • Seniority level

    Mid-Senior level
  • Employment type

    Full-time
  • Job function

    Marketing and Sales
  • Industries

    Broadcast Media Production and Distribution