Marketing Coordinator – Development Services

Reports to: Director of Development Services

Department: Development Services

Location: Hybrid (Los Angeles, CA)

About the Role

Stage 32 is seeking a data-driven, strategic Marketing Coordinator to support the growth and promotion of our Development Services division. This role is central to connecting our global community of 1.3+ million creatives with industry executives, paid services, membership programs, contests, and exclusive opportunities.

The ideal candidate is analytical, organized, and thrives in a fast-paced environment where creative storytelling meets performance marketing. You'll manage multi-channel campaigns, analyze engagement data, optimize messaging, and ensure our inventory of executives and programs reaches the right audiences at the right time.

If you're passionate about the entertainment industry, love turning data into action, and want to help support the career of millions of creatives around the world, this role is for you.

How You'll Make an Impact

Strategic Growth & Platform Engagement

Drive scalable offerings and opportunities for Stage 32 members that increase lifetime value, retention and engagement
Support strategy for prize offerings and event promotions that attract new members and retain existing community
Increase registrations and monthly engagement across all Development Services products and platform touchpoints
Strengthen Stage 32's presence within Hollywood and globally through targeted campaigns and strategic partnerships

Campaign Strategy & Execution

Develop and execute marketing campaigns across email, social media, web, and paid channels to promote premium services, Writers' Room membership, contests, pitch sessions, and free community events under guidance of Director of Development Services
Manage daily Development Services email campaigns targeting specific audience segments
Create and deploy bi-weekly Writers' Room mailers to engage and retain members
Build targeted campaigns around executive inventory, open writing assignments, pitch sessions, and PitchFests

Data Analysis & Performance Optimization

Track, analyze, and report on campaign performance across all channels (email open rates, CTR, conversion, social engagement, etc.)
Use data insights to optimize messaging, timing, audience segmentation, and creative assets
Identify trends in executive inventory engagement and recommend promotional strategies
Maintain dashboards and reporting systems to measure ROI and inform decision-making

Contest Management & Promotion

Run weekly contest announcement emails and social media campaigns
Manage monthly Mailchimp contest deadline mailers and updates
Set up contest pages monthly (copy, graphics, deadlines, nagbars, banners, add-ons)
Coordinate contest blogs, graphics, and promotional assets
Create social media content highlighting judges, mentors, and contest opportunities

Executive Inventory & Communications

Promote Stage 32's roster of industry executives through strategic email and social campaigns
Coordinate executive communications and featured spotlights
Create weekly social carousels
Ensure executive inventory is consistently featured across marketing channels

Social Media Strategy & Content Creation

Develop and schedule social media content via Buffer across Instagram, Facebook, Twitter, LinkedIn
Create weekly pitch session lineup carousels
Design and post weekly Open Writing Assignment graphics
Promote monthly "This Month in the Writers' Room" content
Execute contest promotion strategies with judge/mentor highlights and carousels

Brand Messaging & Customer-Facing Content

Maintain and update the Writers' Room member portal with fresh content and promotions
Coordinate with executives participating in webcasts
Co-host or co-moderate webcasts and lounge events as needed
Write, edit, and optimize customer-facing copy for emails, landing pages, and social posts
Ensure brand voice consistency across all channels
Post Open Writing Assignments with coordinating graphics

Success Story Tracking & Promotion

Collect assets (testimonials, photos, project details) from writers as deals close
Build success story graphics and promotional materials
Promote member wins across email, social, web, and community channels using reporting templates

PitchFest Coordination (Monthly)

Generate and promote PitchFest graphics across all channels
Build email and social campaigns to drive registrations and engagement

Quality Control

Review all marketing materials for accuracy, brand consistency, and quality before launch
Ensure deadlines, pricing, and program details are correct across all touchpoints
Maintain organized asset libraries and campaign calendars

What You Bring

Required:

Your cover letter must specifically address these points listed above.

2+ years of multi-channel marketing experience, preferably in entertainment, media, or creative services. You must have proven experience executing integrated campaigns across email, social media, web, and other digital channels simultaneously. Single-channel experience is not sufficient.
Email marketing platform expertise (Mailchimp or similar). You must have hands-on experience with campaign creation, segmentation, audience targeting, A/B testing, and performance analysis. We need someone who can hit the ground running, not someone learning the basics.
Data analysis and reporting skills. You must be able to track, analyze, and report on campaign performance metrics (email open rates, CTR, conversions, social engagement, ROI) and use those insights to optimize future campaigns. Experience with Google Analytics required. This isn't optional—it's core to the role.
Social media management tool proficiency (Buffer, Hootsuite, or similar). You must have experience planning, scheduling, and analyzing content across multiple platforms (Instagram, Facebook, Twitter, LinkedIn).
Excellent copywriting and storytelling skills. You must be able to create compelling, conversion-focused copy for emails, landing pages, social posts, and ads with meticulous attention to detail. We need polished, professional writing that drives action—not just decent writing.
Proven project management and organizational skills. You must be able to manage multiple campaigns, deadlines, and priorities simultaneously without dropping balls or missing deadlines. If you struggle with organization, this role will overwhelm you.
Graphic design coordination skills. Ability to brief designers effectively or create basic assets yourself (Canva experience a plus).
Self-starter mentality with high autonomy. This is a remote/hybrid role requiring the ability to work independently, anticipate needs, solve problems proactively, and take initiative without constant supervision. If you need frequent direction or check-ins, this isn't the right fit.
Passion for the entertainment industry and genuine interest in helping creatives succeed. This role requires understanding and empathy for the creative journey.

Preferred:

Experience in subscription/membership marketing or SaaS
Familiarity with A/B testing, segmentation strategies, and CRM platforms
Knowledge of screenwriting, film/TV development, or the entertainment industry
Basic HTML/CSS knowledge for email template customization
Experience with paid advertising (Facebook Ads, Google Ads)

What Success Looks Like in This Role

Email campaigns consistently meet or exceed industry benchmarks for open rates, CTR, and conversions
Executive inventory and premium services see measurable growth in bookings and engagement
Contest registrations and Writers' Room membership grow quarter-over-quarter
Monthly platform engagement increases through strategic campaigns and optimized offerings
Stage 32's visibility within Hollywood and globally strengthens through targeted marketing initiatives
Social media engagement increases through strategic content and data-driven optimization
Success stories are captured, promoted, and celebrated across all channels
Marketing calendar is executed flawlessly with no missed deadlines or errors

Why Stage 32?

Stage 32 is the world's largest platform for entertainment industry education and networking, connecting over 1.3 million creatives with top-tier training and opportunities. We've built partnerships with Netflix, Cannes, the American Film Market, and over 50 global film organizations.

This is your chance to join a mission-driven company that's democratizing access to Hollywood, launching careers, and changing lives. You'll work with a passionate, creative team and have a direct impact on helping writers, filmmakers, and creators achieve their dreams.

Marketing Coordinator – Development Services

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