Development Producer

About NowThis

NowThis is redefining media for a new generation, leading the charge as a digital-first brand that resonates with over 98 million people globally each month. NowThis…is GenZTV. We’re transforming scrolling to tuning in, by reinventing destination viewing through bingeable, social-first content that meets our audiences on the platforms where they live.

As part of the Accelerate Change portfolio of brands, NowThis benefits from being within a network that includes some of the country's most diverse and impactful media properties. This collaboration expands our reach, offering a combined portfolio that boasts over 100 million monthly active users, 86 million social followers, and 14 million email subscribers. Our content, including 600 million+ monthly views of A-list celebrity content and 400 million+ monthly views of influencer-driven narratives, highlights our ability to engage audiences across multiple platforms and demographics.

We’re seeking a Development Producer to lead the ideation and development of short-form, social-first content. In this role, you’ll be responsible for creating concepts that resonate with online audiences, crafting pitch materials, and working closely with internal teams to bring ideas to life. You’ll have a keen understanding of platform-specific storytelling, audience behaviors, and the ever-evolving digital media landscape. This is a bargaining unit position covered by the terms of a collective bargaining agreement with the Writers Guild of America, East.

The purpose of this role is to build social series from the ground up, driving audience growth and engagement, delivering on NowThis’ preeminent portfolio of brands in the forms of:

• Original social content for global digital platforms (e.g. TikTok, Instagram, YouTube Shorts), with focus on premium, scalable quality
• Social coverage on our video productions in New York
• Video franchises that transcend platforms and markets

The Development Producer must be based in our New York City office and will report to the team’s Executive Producer.

WHAT YOU’LL DO:

• Develop and pitch short-form video concepts tailored to platforms like TikTok, Instagram Reels, YouTube Shorts, and Snapchat
• Stay ahead of social media trends, incorporating viral formats and culturally relevant themes into pitches
• Create engaging pitch materials, including scripts, outlines, mood boards, and oversight on sizzle reels
• Work closely with creators, editors, and social media managers to ensure concepts align with platform best practices and audience expectations
• Partner with Integrated Marketing team when asked to concept ideas that fit client objectives while maintaining NowThis’ creative integrity
• Oversee the development process, managing timelines and resources to deliver projects on schedule
• Collaborate with production teams to transition successful pitches & pilots into execution-ready projects
• Experiment with new formats, tools, and trends to keep NowThis content fresh and engaging
• Bring creative solutions to challenges, balancing speed and quality in a fast-paced environment
• Identify and pitch collaboration opportunities with creators, influencers, and other content partners
• Build and maintain relationships with a network of emerging creators and industry professionals

SUCCESS WILL LOOK LIKE:

• Development of innovative short-form concepts that achieve strong engagement metrics (views, likes, shares, comments)
• Consistently generating ideas that align with emerging trends and platform-specific storytelling techniques, ensuring NowThis remains culturally relevant and ahead of the curve
• Effective communication and collaboration with social media managers, editors, and branded content teams to align creative ideas with platform strategies and business goals
• Delivery of compelling pitch materials that transition smoothly into production and produce highly engaging final products.
• Contributions that drive measurable growth in followers, reach, and engagement across NowThis’s social platforms, ensuring a strong connection with target audiences

MUST HAVES:

• 3+ years of experience in short-form video development, digital production, or social-first content creation
• Proven success in pitching and creating content that performs well across social platforms
• Strong storytelling and scriptwriting abilities for short-form formats
• Expertise in creating pitch decks, sizzle reels, and visual presentations
• Deep understanding of platform-specific best practices and audience engagement strategies
• Creative and trend-savvy, with a knack for understanding what works on social media
• Highly collaborative, adaptable, and able to thrive in a fast-paced environment
• Passionate about digital culture, entertainment, and emerging trends

NICE TO HAVES:

• Proficiency in video editing and graphic design tools like Adobe Premiere, Photoshop, or similar software.
• Ability to film and run audio utilizing Sony cameras and Rode microphones

How To Apply

To be considered for this role, please submit your resume and a cover letter. We recognize that you are more than just your resume, and we're eager to get to know the person behind the application. To be considered for this role, please submit your resume and a cover letter to recruiting@nowthismedia.com

Compensation & Benefits

The annual base salary for this position ranges from $76,000 to $87,000 with additional performance-based compensation. An employee's position within this range will be determined based on several factors, including but not limited to: relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs.

Benefits:

• Employer-sponsored medical, dental, and vision insurance with a variety of coverage options.
• Provided and supplemental disability and life insurances.
• Unlimited PTO, parental leave, paid family leave.
• Paid company holidays, with an inclusive approach to diverse cultural and religious observances.
• Employer-sponsored 401(k) plan.
• Employee Assistance Program (EAP) at no cost, offering services such as telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving.
• A range of additional voluntary programs, including spending accounts, work-related reimbursements, travel/accident insurance, and more.

Our Commitment to an Inclusive Workplace

NowThis is an equal opportunity employer, deeply committed to building a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, age, gender identity, disability, protected veteran status, or any other status protected by applicable federal, state, or local laws. We actively work to prevent subtle forms of inappropriate behavior, such as microaggressions, and believe that barriers to success, whether blatant or hidden, have no place at NowThis. We are also committed to providing accommodations for candidates with disabilities throughout our recruitment process. If you need any accommodations, please let us know at people@nowthismedia.com.