Senior Media Analyst, Buying
The Sasha Group LLC
New York, NY

Forged in the formative years of VaynerMedia, Sasha serves ambitious leaders with a growth mindset. We've taken our combined decades of experience working on F500 brands in all sectors and right-sized it for today's growing brands. Whether through brand strategy and identity, marketing playbooks, or execution across the digital media landscape, we help build businesses that last.

General Qualifications:

You have experience with both new technology and social platforms
You thrive in a dynamic, fast-paced, high-energy environment
You are detail-oriented and organized
You want to work with clients to impact their business and think of innovative solutions, not just answer a brief
You are driven and hungry for success, and always want to learn more
You are a team player and enjoy collaboration

What You'll Do:

Oversee Media Analysts, providing leadership, mentorship, vision and technical expertise.
Monitor campaigns for performance, ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management.
Collaborate with Media Managers/Directors to create and present sophisticated media investment strategies to clients, derived from industry insights and QA reporting.
Partner with media leads and internal client service teams to manage, nurture and develop client relationships.
Develop and deliver client-facing campaign reports to showcase performance, new business opportunities, and storytelling: pacing reports, campaign build, ad-hoc analysis, and high-touch optimizations to ensure relevant metrics and insights are highlighted.
Manage ad technology vendors needed to execute specific campaign work.
Maintain relationships with platform reps and identify the best strategies and tactics across channels for our clients. Also work with those platform reps to identify and pursue relevant beta/alpha opportunities
Collaborate across disciplines to craft best-in-class, holistic digital media strategies rooted in driving tangible business outcomes for large brands.

What You've Got:

2-3 years agency experience as a Media Buyer (Activation, Investment)
Successful experience working within a collaborative team dynamic
Advanced skills in Excel including pivot tables, V-Look Ups, and macros
Experience across buying/biddable platforms in any of the following:
- Social: Facebook/Instagram TikTok, Snapchat, Pinterest, LinkedIn, X
- Google: YouTube, Search (Bing is a nice plus), Display, Shopping
Any Additional Experience in the following a plus: Amazon (AMS, Amazon DSP, AMG), Instacart, Walmart Connect, DOOH, any other e-retailer channels
Experience working with analytics, attribution and measurement systems. Including but not limited to:
- Google Analytics
- MOAT/IAS/Double Verify
- Nielsen/Millward Brown/Oracle Measurement
An empathetic, patient and collaborative spirit that fosters a positive day-to-day experience for their teammates.
You live for today's digital & mobile consumer, driven, and hungry to succeed and always looking to learn more.
Have the ability to lead by example in terms of attention to detail, general work ethic, empathy and internal/external professionalism.

Senior Analyst (Media Buying / Planning)

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