Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

Global Brand Manager, Jim Beam

The following position is is open in New York, United States.

What makes this a great opportunity?

Reporting to the Global Brand Director, the Global Brand Manager will play a key role in the brand strategy & creative development. Developing programs, assets, and tools for markets around the world to realize the brands’ vision, which would include overall launch strategies, go-to-market plans and brand experiences.

Working with key cross functional and agency partners, this role will assist the overall Brand House Team with the creation of mid-term strategic marketing objectives and strategies. Leading asset development, innovation management, business reporting and analytics for the Brands businesses, enabling market teams to deliver against volume, sales and profit growth objectives each year

Role Responsibilities

The brand vision for Jim Beam is to become an iconic brand shaping culture, which people are proud to order by name and which becomes their go to everyday bourbon. As a leader in mainstream American whiskey, Jim Beam also plays a critical role in adding increased value and relevance to the category. We are seeking a Global Brand Manager to help redefine what Jim Beam stands for across products, lifestyle and culture and build brand love with a new generation of drinkers globally.

The Global Brand Manager supports the growth agenda for Jim Beam globally and acts as a key support role to the Global Brand Director for Jim Beam in the development as well as adoption and adaptation of the Global Brand House strategies and assets.

This role will influence how global consumers think about and connect with Jim Beam as an iconic brand that aims to welcome people into Bourbon and will steer the brand through the next phase of global growth.

With an ambition to accelerate global brand equity and penetration, this role will be a key point of contact for our priority (PBMC) markets based in EU, India, Brazil and Global Travel Retail to help drive the long-term brand strategy, plans and innovation strategy for Jim Beam. The Global Brand Manager will work with stakeholders across the business as well as external agency partners, ensuring consistent brand vision across markets and channels.

• Portfolio and Geography:
  • Responsible for project managing global innovation led growth for Jim Beam’s Full Bottle Spirit business (e.g., Jim Beam Black, Limited time offers, Premium expressions etc.)
  • Responsible for supporting the international region and key focus markets within (India, Germany, Brasil, Poland, Global Travel Retail)
• (Gemba) Insight:
  • Analyze and make recommendations on competitive activities
  • Contribute to quarterly brand updates and business reviews
  • Oversee budget management and forecasting process, including ROI evaluation
  • Assist with strategic and annual brand planning by leading key elements of plan and working with our Regional Brand Teams to build locally relevant marketing plans
  • Lead strategic liquid and product discussions
  
  

• Brand Foundations & Stewardship:
  • Provide global brand strategy guidance and brand governance information to markets’ Brand and Commercial Marketing teams
  • Facilitate exchange of information (competitive, regional insights, inventory, etc) and stay abreast of brand needs with regular touchpoints with markets’ Brand and Commercial Marketing teams to ensure national plans are created in adherence to brand led, market fed strategy
  • Develop trade promotion materials (sell sheets, education materials, etc.)
  • Build relationships with cross-functional partners, including Innovation, Insights, Finance, PR, etc
  
  

• Strategy & Planning:
  • Working with the Director in the development and sign-off of the Brand’s 3 Year Growth plans, working collaboratively with cross-functional teams
  • Lead, with Innovation Teams, the next generation evolution of the pipelines, including bringing strategic point-of-view and brand-centric thinking to these discussions.
  • Support new product development and campaign execution, including go-to-market strategy and asset/programming creation
  • Partner with Sales and Finance to estimate new product and promotional volumes
  • Coordinate with Regional Brand Teams to complete post-mortems on innovation launches and campaign programs
  
  

• Experience Design & Delivery:
  • Build the experience plans and launch plans for each of the brands – the overall approach to bringing to life the brands in market and determining the right set of touchpoints to do so. Lead creative briefing, creative reviews, agency management, and a cross-functional team in developing those final plans.
  • Lead elements of the launch plans for the new brands inclusive of digital, social, website, PR, experiential, and other touchpoints.
  • Work closely with the Digital teams and e-commerce teams to build digitally-oriented plans that take advantage of new market realities.
  • Consider the appropriate brand experience for Overholt in a deliberate and strategic manner maintaining what makes this brand special in the portfolio.
  
  

Qualifications & Experience

KEY SKILLS & COMPETENCIES REQUIRED:

• Experience in managing the creative brand building and innovation process and fostering productive relationships with agencies, creative teams and cross functional partners. Proven record in partnering with Sales and Commercial leaders to align marketing strategy to commercial goals
• A track record in bringing new thinking and ideas to a business/brand in order to accelerate growth.
• A strong curiosity for different cultures and markets across the world.

EXPERIENCE & QUALIFICATIONS

• 8 years’ consumer marketing experience. Global CPG, luxury brands or spirits experience preferred
• Bachelor's degree in marketing, business or related field required and MBA preferred
• Experience building and growing premium brands, preferably in alcohol beverage category,
• Experience with agency management
• Demonstrate a digital first approach to brand building
• Experience in digital content development, website strategy, eCommerce, Direct-To-Consumer, CRM preferred
• Strategic thinker
• Strong quantitative and qualitative analytical skills
• Ability to draw conclusions from data and extract meaningful insights to tell a story
• Excellent written and verbal communication skills
• Experience working with supply chain to understand short- and long-term tradeoffs
• Team player with collaborative style with a listen first approach
• Culturally sensitive, proven ability to build credibility and excel in a global environment
• Able to work well in a fast paced, cross-functional environment, and navigate ambiguity
• Able to manage multiple projects simultaneously and complete projects in a timely manner

KEY RELATIONSHIPS:

• Reports to the Jim Beam Global Brand Director of the Brand House.
• Leadership team members of the Brand House, including the Distillery.
• Cross functional leads and teams (e.g., Innovation, Digital, PR, Capability, HR)
• External agencies

The salary range for this role is a base salary of $120,000 - $150,000 along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. Salary range is commensurate with candidate’s location, experience and skillset.

At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.