Job Responsibilities:

1.Develop and execute comprehensive marketing campaigns tailored to the North American and European markets, including online/offline activations, pop-up events, and experiential marketing initiatives.

2.Identify and secure local partnership opportunities, creating collaborative campaigns that align with project goals and foster long-term relationships.

3.Monitor local market trends, competitor activities, and successful campaigns, regularly sharing insights with the team to inform strategy.

4.Contribute to daily operations and version-update campaigns, including planning and executing related marketing activities.

Requirements:

1.Bachelor’s degree in Marketing, Business, or a related field. Must have study or living experience in North America or Europe, with a deep understanding of the local gaming landscape, user preferences, and prevalent marketing channels and tactics.

2.A passion for video games is essential. Knowledge and personal interest in anime-style games or games popular among female players is a significant advantage.

3.Ability to work as part of a team and coordinate effectively across time zones, adapting to different working hours as needed.

4.Proactive, results-driven, and eager to take initiative in a fast-paced environment.

Marketing Specialist– Game Publishing

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